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Podcasting’s all-stars are right here to remain

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It’s been a giant week for podcast offers! I look ahead to sleeping it off this weekend.

Why did SiriusXM give SmartLess a $100 million deal? Have a look at its subscriber losses.

It’s been an enormous week for podcast offers, together with SiriusXM signing SmartLess away from Amazon’s Wondery for greater than $100 million. The information broke quickly earlier than SiriusXM launched its annual earnings for 2023 through which the corporate reported a drop of 430,000 subscribers over the course of 2023 (regardless of how allegedly difficult it’s to cancel a subscription).

As audiences drift away from satellite tv for pc radio, SiriusXM is underneath stress to maintain youthful audiences engaged. Final yr, it debuted its new built-in app and a $9.99 per thirty days streaming-only tier. And whereas the…

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