“The choice to rebrand the corporate as Aylo, is available in response to the necessity for a recent begin and a renewed dedication to innovation, various and inclusive grownup content material, and belief and security,” the put up reads. “The brand new model identification shall be applied throughout all firm communications, advertising supplies and digital platforms.”
The corporate is now blocking states with laws that restrict entry to its web sites, and the brand new title could also be meant to assist divorce the corporate from its problematic previous. Aylo particularly needs us to know that its new title has no which means in any respect — at the very least, not but. “You gained’t discover ‘Aylo’ in a dictionary,” the corporate writes in an unsigned assertion.