Presidential election 2025. PiS: Trzaskowski promotes “German” cucumbers. Bracia Urbanek explains

It began after the meeting on April 3, 2025, Rafał Trzaskowski with supporters in Ostrowiec Świętokrzyski. The Civic Platform candidate told there how the future Polish president should support Polish brands and promote Polish producers abroad. He said that the president should be the “ambassador of the Polish industry, the ambassador of all Polish products, the ambassador of Polish entrepreneurship.” “I already talked about it in Gliwice. I said that there are Polish companies that trade all over the world. (…) And as I talked about it, I remembered a few anecdotes that I heard from my friends” – he said and continued: “My friend returned from Mongolia and said that actually everywhere where he was, on each shelf in each shelf in every store there were urbanka cucumbers or some other products from this Polish company from Łowicz “.

After these words, Trzaskowski pulled out a jar of cucumbers from under the countertop of the desktop and said: “If it goes to such a product in Mongolia, our cucumbers, they were a symbol and were on every shelf, then you need to promote it not only in Mongolia, but all over the world.”

The topic of cucumbers from Bracia Urbanek quickly began to live its own life on the Polish Internet. He publicized him, among others Politicians and supporters of Law and Justice, trying to ridicule Trzaskowski. PiS MP Michał Woś on April 5 at 13.24 on Facebook announced: “Trzaskowski's cucumbers (like Polish entrepreneurship) are from … Germany.” He attached two photos to the entry. One shows the moment from Trzaskowski's speech when he was holding a jar of cucumbers in his hand. The second is a photo of a jar of cucumbers of the same company that the PO candidate talked about, with a close -up to the label. And there we read: “produced in Germany for the Urbanek sp. Z oo”. ”

On the same day, after 15 o'clock, it appeared on the website niezalezna.pl text under the title: “Trzaskowski praised 'Polish' cucumbers and bars. Only that the cucumbers were German and American bars.” “On the campaign election route, encouraging economic patriotism, Trzaskowski showed how he should not look” – the text was written in the text and the findings of MP Wosia were recalled.

A photo of a jar of cucumbers with a label with the content “produced in Germany” already circulated on the web that day. Internet users shared it both on Facebook and in the website X – usually mocking Trzaskowski's speech. On April 5 before noon, on one of the profiles on platform X, the user wrote: “You say out that the Germans make us a horse at every step with the help of their governors in our country and they will say that you are abnormal and Germanophobe. Meanwhile” – and attached a list of photos: Trzaskowski with a jar of urbanek cucumbers and that label. Only this post generated over 172,000 views, over 4,000 likes and almost a thousand passes further (spelling of all posts original).

“Mr. Rafale or economic patriotism is that the goods of our neighbors are advertised and not Polish?”; “It is such a level of embarrassment that the air cuts off, and those who vote for him have no shame”; “Rafal is so embarrassingly weak. To vote for such a thing is a shame” – commented users of X. “Uhm. 'Economic patriot'”; “These urbanka cucumbers are also German” – wrote more Internet users who shared a photo of the label.

“Trzaskowski wants to advertise Poland with urbanek cucumbers. Produced in Germany” – wrote another user on X, and his post with a photo of the jar was displayed over 131 thousand. times, and over 7,000 were liked times. This post was also given by Michał Woś.

On Facebook, a photo with the label also gained popularity, and the “German” cucumbers were widely commented on there. “And yet these urbanka cucumbers are produced in Germany, he writes like a bull on them, only no one read”; “The cucumbers, which are cascked, were produced in … Germany. For Urbanek – according to the record”; “Trzaskowski advertises cucumbers produced in Germany”; “But bleak. This guy can't even read the label on the jar and wants to rule the state” – these are some of the Facebook entries about the cucumbers shown by the President of Warsaw.

The day after the entry of WOSIA, another PiS MP, Adam Andruszkiewicz, published on his account on X moviein which he talks about “Trzaskowski's mishap”. “Does Rafał Trzaskowski promote German cucumbers? This latest slip -up was described by the media …” – says the politician, and the screenshot of the aforementioned article from niezalezna.pl appears on the recording. “Mr. Rafale, greetings from the Polish countryside and we recommend Polish pickled cucumbers. They are really the best” – added Andruszkiewicz. His film was displayed over 26,000 times.

The company Urbanek, whose product was shown by Trzaskowski, is a company producing fruit and vegetable products, including Pickled, canned or quiet cucumbers. “We have been creating a great taste of our natural products for you for over 30 years” – informs on your website. “Our trading partners appreciated our work culture and high -quality products, which enabled us to establish cooperation with many known world brands and expansion not only in the country, but also to foreign markets” – the company writes about itself. He has its headquarters in Łowicz. In addition to the Urbanek brand, it also has the Mr. Tomato brand.

On April 7, Zakt Zasta24 asked Bracia Urbanek for a comment on the discussion about her cucumbers, asking if a photo of a jar with a label informing “produced in Germany” presents its product and whether information about German production applies to products of this company. In the response sent on the same day, the company informed, among others : “As a Polish family company, we have been selling our products in Poland and over 25 other countries for over 40 years, where we are building a positive image of Poland”; “We guarantee over 200 farmers in Poland annual contracting by supporting them at every level of cooperation”; “We base the company's development on our own Polish capital.”

But she also said: “99.7 percent of products from Bracia Urbanek sp. However, there was no explanation of the label that now raises such discussions.

Meanwhile, in the face of controversy on the network about the cucumbers, Bracia Urbanek Głos once again decided to take Rafał Trzaskowski. On April 8, he published a recording on Platform X, in which he says: “I never thought that I would have to explain it” – after which he showed a jar of cucumbers, continuing: “These are urbanek cucumbers, a family company from Łowicz, which are produced here in Poland.” Then there is a close -up of the product label. “Producer: Bracia Urbanek sp. Z oo ul. Katarzynów 59f 99-400 Łowicz” – we read on it. “I showed this jar in Ostrowiec Świętokrzyski, but – as you can see – not everyone had the opportunity to look at. Urbanek eats the whole world with cucumbers: from Mongolia, through Chile, to the United States. And everyone tastes. Well, except for a few exceptions,” says Trzaskowski, and then you can see the post of MP Andruszkiewicz. “Instead of ventilating the plot, just apologize to the Urbanek company in Łowicz. And preferably just buy their products” – ends Trzaskowski.

Also on April 8, Bracia Urbanek sent a concrete24 another, already comprehensive answer to our questions. It repeated that the company has one hundred percent domestic capital, that it is a family company, that it sells products on over 25 markets in the world – but it has also been explained what Trzaskowski showed: “Presented at the rally on 4/04/2025 (the event took place on April 3 – ed.) In Ostrowiec Świętokrzyski by one of the candidates for the office of the President of the Republic of Poland, our product is a conservation cucumbers, which Łowicz “. At the same time, the company explains:

As evidence, the company also sent photos that we publish below.

In the photographs we see both a jar of cucumbers that Trzaskowski showed at a rally, and a jar of cucumbers with a label “was produced in Germany.”

In this dispute, both parties are right about the message that the company has production in Poland and Germany – but the narrative of the opposition reinforced with a photo with the label “was produced in Germany” is a manipulation because this product is a fraction of the percentage in the company's offer.