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Sunday, May 29, 2022

Racing Satisfaction launches in North America

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Racing Satisfaction initially launched in June 2019 with a gaggle of UK-based ambassadors and companions to create seen role-models and assist for the LGBTQ+ neighborhood inside the sport, in addition to to supply schooling round allyship. Racing Satisfaction has labored with, and continues to work with, organisations and people throughout motorsport from grass roots to elite skilled stage.

The motion has expanded quickly to embody a powerful cohort of European ambassadors and in June 2021 publicly partnered with Aston Martin Cognizant System 1 Crew.

Since then Racing Satisfaction has labored extensively with this crew and others in System 1, offering workshops, steerage, and assets round LGBTQ+ inclusion, and the 2021 System 1 season noticed excessive impression shows of solidarity with the LGBTQ+ neighborhood at a number of Grand Prix occasions.

The brand new North American Racing Satisfaction companions introduced as we speak are: You Can Play, Athlete Ally, GRIDLIFE, FCP Euro, and Out Motorsports.

Right this moment’s announcement additionally consists of 5 new North American driver ambassadors for the motion: NASCAR / ARCA Menards drivers Devon Rouse and Zach Herrin; New York primarily based drag racer Travis Shumake; Canadian professional drift racer and stunt driver Zandara Kennedy; and a pair of x Pirelli World Problem Champion Tom O’Gorman.

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They are going to be joined by two extra North American Business Ambassadors: Ryan Hines, Senior Public Relations Supervisor at NASCAR crew David Gilliland Racing, and Jameson Jones, who’s an skilled flag marshal for membership and professional occasions throughout North America in addition to internationally.

You Can Play has an current affiliation with NASCAR. Racing Satisfaction will work with You Can Play to reinforce its coaching provision round LGBTQ+ inclusion to racing leagues and sports activities, in addition to varied different collaborations, bringing sport-specific data and experiences from Racing Satisfaction’s vary of ambassadors

Racing Satisfaction’s professional driver ambassadors from each Europe and North America will even turn out to be ambassadors for Athlete Ally, becoming a member of with different skilled athletes, Olympians and Paralympians from throughout sports activities to advocate for LGBTQ+ inclusion. Athlete Ally works extensively with college students and has greater than 45 Campus Chapters throughout the USA.


Racing Satisfaction will assist Athlete Ally to have interaction with these college students in new methods, talking on to these with pursuits in motorsport and automotive expertise.

GRIDLIFE operates a collection of motorsport occasions and festivals throughout North America which mix on-track competitors throughout disciplines with an accessible celebration of automobile tradition. These occasions are grounded within the precept of inclusion at each stage and so GRIDLIFE are pure companions in selling LGBTQ+ inclusion. Racing Satisfaction ambassadors Zandara Kennedy and Tom O’Gorman will

compete at plenty of these occasions whereas GRIDLIFE and Racing Satisfaction will collaborate throughout a variety of on-line and real-world actions to actively have a good time LGBTQ+ inclusion.

Auto elements enterprise FCP Euro and its race crew FCP Euro Motorsports will even assist Racing Satisfaction as companions and can host Racing Satisfaction at occasions on the firm headquarters and Lime Rock Park circuit in Connecticut, in addition to supporting and giving visibility to Racing Satisfaction by means of its motorsport programme and social media channels.

In the meantime, Out Motorsports – a membership group for LGBTQ+ novice racers and auto lovers which organises highway rallies, trackday occasions, and digital chat classes – will likely be a grass roots auto neighborhood companion in North America, holding shared on-line occasions with Racing Satisfaction in addition to inclusive occasions for LGBTQ+ folks and allies.

The brand new ambassadors, along with these strategic partnerships, will give Racing Satisfaction and its Positive message of inclusion for the LGBTQ+ neighborhood an impactful presence at occasions spanning North America and throughout a number of disciplines. Mixed with Racing Satisfaction’s current European community, this announcement represents a serious step in creating a worldwide LGBTQ+ motion in motorsport and its related industries.

Racing Satisfaction stays keen to listen to from any people or organizations eager to be a part of its mission.

Richard Morris, Racing Satisfaction Co-Founder & Driver Ambassador, who’s a works driver for Revolution Race Vehicles, stated: “Since we began Racing Satisfaction there was lots of curiosity and assist from North America. I am completely delighted that we are actually capable of launch this enlargement of Racing Satisfaction with a terrific line-up of inspiring ambassadors and punctiliously chosen companions who each consider in and can be capable to additional our core mission to positively promote LGBTQ+ inclusion by means of motorsport from grass roots to elite skilled stage internationally.”

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