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Wednesday, May 22, 2024

RB reveals “chameleon” F1 Miami GP livery

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For the Miami occasion the Anglo-Italian workforce has repainted massive components of its VCARB01 automobile in what it has known as a chameleon livery, akin to the equally named pay as you go debit card issued by one in every of its two title companions Money App.

The workforce has retained its blue and silver engine cowl and its crimson and white wings, however has modified the remainder of the automobile, with its one-off livery working from the nostril by means of the sidepods and in direction of the rear wing endplates.

The result’s a rainbow-like mishmash of colors – together with teal, pink, orange, and yellow – because the lately rebranded workforce goals to face out from the midfield crowd.

“Visa Money App’s Chameleon Livery is the right color scheme for our first race within the US,” mentioned RB CEO Peter Bayer.

“Because the workforce’s Las Vegas launch in February, we have taken some large steps ahead, and we’re bringing followers on an thrilling new journey.

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“That want to progress and join is shared with Visa and Money App, who’re bringing individuals collectively within the sport by means of experiences which might be in contrast to the rest on the market.

“This unimaginable livery and the occasions surrounding its launch right here in Miami display their dedication to the workforce and F1, and we will not wait to see the Chameleon VCARB01 in motion this weekend.”

RB F1 Group VCARB 01 livery

The livery, which can be utilized by Daniel Ricciardo and Yuki Tsunoda this weekend, was revealed at a launch occasion in Miami’s Wynwood district, which is famend for its road artwork, the primary of a number of off-circuit activations that Bayer promised would set the workforce other than its earlier guises.

The squad and its companions are attempting to draw a youthful viewers, with the livery swap not coincidentally happening within the house market of each Visa and Money App.

“One of many important discussions we had with our companions was that we’re aiming at that entire new, youthful viewers, which we’re reaching by means of social media,” Bayer mentioned earlier this 12 months.

“It is about racing, clearly, and we wish to be very severe and deal with the racing, however on the similar time we wish this workforce to be priceless, to have some leisure.

“We wish to democratise the game by means of partnerships by inviting followers who can’t come to the race observe as a result of possibly it isn’t inexpensive or it is offered out, so as to add occasions within the metropolis centre with large music acts.

“It is that mixture of on-track efficiency mixed with off-track leisure and that Pink Bull spirit, which is what we wish to give to the followers.”

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