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Reddit is testing ‘official’ labels for profiles and making elements of its app appropriate with display readers

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Illustration by Alex Castro / The Verge

Reddit is beginning to take a look at a brand new “Official” label that can make it simpler to identify if an account is genuine. The brand new label will seem sitewide, that means that it gained’t be as much as the moderators of particular person subreddits to must confirm particular accounts.

“Beginning right this moment, we’re starting early testing of putting a visible indicator on sure profiles to offer proof of authenticity, cut back impersonation, and enhance transparency throughout the platform,” a Reddit admin (worker) wrote in a post. “That is presently solely obtainable to a *very* small (double-digit) variety of profiles belonging to organizations with whom we have already got present relationships, and who’re enthusiastic about partaking with redditors and communities on our platform.”

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