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Monday, February 26, 2024

Reddit makes social sharing and embeds from its app higher

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Reddit’s blog post today admits it “didn’t make it simple” to share content material like cool conversations and memes to different social platforms — however now it’s lastly doing one thing about it. Reddit is enhancing hyperlink embeds for messaging apps and including extra sharing features like sharing on to Instagram tales proper from Reddit’s app.

In case you’ve ever tried to share a Reddit hyperlink from the official app on, as an illustration, iMessage on an iPhone, you may recollect it not having a very content-rich preview. Now the corporate is enhancing it with a extra sturdy visible preview of the content material, its subreddit identify, and the variety of upvotes and feedback it has.

The brand new preview for Reddit shares in iMessage.
Picture: Reddit

Third-party Reddit shopper apps have, for years, constructed out higher methods to share content material — like how Apollo can create a threaded screenshot displaying nevertheless many replies you’d like — however these don’t embrace a hyperlink for the recipient that encourages them to go to Reddit.

The brand new Reddit app share sheet can toss content material instantly into an Instagram story as a nonetheless picture.
Picture: Reddit

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Reddit’s newfound prioritization of its personal app and platform is available in sizzling because the world looks for the next best app to make use of as an data channel, including these options constructed for Reddit’s official cellular app on iOS and Android.

Even official Reddit app customers have gotten into the behavior of simply screenshotting every little thing they need to share. However now Reddit will remind them one other technique to do it: with a pop-up notification inviting the person to share the hyperlink by way of the share sheet.

Reddit will poke you for persevering with to screenshot content material and enable you use its new sharing options as an alternative.
Picture: Reddit

Reddit’s deal with offering richer embeds additionally extends to content material publishing platforms, just like the one The Verge makes use of to deliver you these articles, due to the corporate’s launch of a brand new embedding toolbox (PDF). Content material from different social platforms like Twitter or YouTube has typically been simpler to embed on web sites than Reddit hyperlinks, however which may be altering.

It’s notably notable that the brand new instruments and talents additionally come simply after Reddit’s recent extensive overhaul of the way it permits outsiders to deal with its information. In a publish on Reddit, the developer of Apollo referred to as the adjustments “not essentially for the more serious in all {cases}, supplied Reddit is cheap,” however mentioned that primarily based on discussions with the corporate, it doesn’t plan to supply free API entry for business third-party apps sooner or later.

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