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Tuesday, February 27, 2024

Renamed Stake F1 group reveals new emblem

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The brand new id was initially flagged within the FIA entry final month as Stake F1 Staff Kick Sauber.

That is still its official full id – together with the Kick Sauber chassis title – however the Swiss outfit will use the brief model on a day-to-day foundation.

The group needed to discover a new title for the subsequent two seasons after its contract with Alfa Romeo was not prolonged past 2023 forward of the arrival of full Audi branding in 2026.

Stake and Kick, which share frequent possession, each featured on the automobile final season, with the latter taking precedence in Australia, Spain, Belgium and Qatar. A particular Kick livery was used at Spa.

The group is planning a high-profile launch of its new C44 in London on February 5, whereas rap singer Drake, an envoy for Stake, was concerned in in the present day’s social media actions related to the title change.

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Staff consultant Alessandro Alunni Bravi hinted that was simply the beginning of an bold activation programme with the brand new id.

“Final season represented the beginning of Stake’s journey in F1, and the model’s new position headlining Stake F1 Staff represents the pure and thrilling subsequent step on this path,” mentioned the Italian.

“Stake not solely efficiently tapped into F1’s rising fan base to reinforce its personal neighborhood, but in addition launched a totally new viewers to the game, one thing that benefitted not solely our group but in addition everybody else in F1.

Photograph by: Motorsport Images

Alessandro Alunni Bravi, Staff Consultant, Alfa Romeo F1 Staff

“We had the chance to take part in some unimaginable activations with a few of Stake’s ambassadors, together with Argentine soccer legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla.

“2024 will likely be a brand new web page and the prospect to do extra, higher, and attain even farther. We’re trying ahead to an much more thrilling calendar of occasions on this new season.”

Stake co-founder Edward Craven added: “We’re thrilled with the chance to deliver an electrifying and brand-new id into our F1 group, kick-starting the F1 season with a daring group title, Stake F1 Staff.

“Fuelled by deep ardour for velocity, innovation, and pushing boundaries, we are actually ideally positioned to take the group to unprecedented heights from 2024 and past.

“The upcoming years will likely be an exciting trip with some mind-blowing activations deliberate that may redefine pleasure on and off the monitor. So, brace yourselves and keep tuned, as Stake F1 Staff accelerates in the direction of an thrilling future!”

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