Strong decrease in Tesla sales: In January, new registrations cars Tesla brands fell by 59 percent year on yearup to 1277 pieces – said the German Federal Automotive Transport Office. This is not a problem of the entire industry, because at the same time the entire electric car market in Germany increased by 53.5 percent. year to year (record result for January). Because Tesla's participation in it fell to 4 of 14 percent. It looked similar in France, where the sale of Elona Muska cars has shrunk by 63 percent year on year. In Norway by 38 percentand in Great Britain by 8 percent – But there the e-car market in total increased by 42 percent.
Where does this hole come from? According to one of the analysts, Matthias Schmidt, a decrease in sales in Germany can be partly translated The expectation of customers for an improved Y model. But others think it can be also Reaction to Musk's political commitment in Europeespecially visible in Germany. The billionaire and member of the administration of Donald Trump supported the far -right AfD party (alternative to Germany). Parliamentary elections in this country will take place on February 23. Meanwhile, the owner of one of the German companies from Baden-Württemberg sells stickers with the inscription “I bought it before Elon went crazy”intended for Tesla car owners. He told German media that he only got 2,000 orders in one weekend and was “completely flooded”.
Weak year: The whole past year was weak for electric cars in Germany and France due to the withdrawal of government subsidies, although the demand is slowly starting to rebuild – apparently bypassing Tesla. Business She sold less than 38 thousand in 2024 cars – by 26 thousand less than in 2023. No other brand of e-cars has lost so much. And Tesla has its only European factory there – a great plant near Berlin. Germany is the third largest market for Tesla In terms of revenues in the United States and China, although the differences between them are huge. USA They give Muska 49 percent revenues, China 21 percent, and Germany 2.2 percent France is the seventh market, with participation in Tesla's revenues at 1.5 percent.
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