Bolt, the ride-hailing app, is to present its drivers the flexibility to set their very own costs for journeys in a bid to “create a greater functioning market”.
The corporate, which has 65,000 drivers on its books within the UK, mentioned prospects would have the ability to choose the driving force of their alternative from an inventory of marketed costs below the initiative.
It mentioned the transfer can be extra engaging to drivers and simpler for purchasers as conventional pricing fashions, utilizing a central algorithm, pose issues throughout occasions of excessive demand together with worth spikes.
These included drivers cancelling journeys if one thing extra profitable turns up.
Bolt made its announcement after Uber revealed last week that it was growing its London costs by 10% in an effort to draw extra drivers.
The corporate additionally elevated the price of an airport journey throughout peak occasions by 25%.
Sam Raciti, Bolt’s regional supervisor for western Europe, mentioned: “Drivers have persistently requested us for the flexibility to set their very own costs to allow them to guarantee a journey is worthwhile sufficient earlier than it is accepted.
“By making these modifications we hope to scale back ready occasions on the Bolt app and have fewer driver cancellations so prospects can get to their vacation spot rapidly and safely following elevated demand in latest weeks.
“We now have constructed our enterprise round giving drivers whole flexibility. These modifications are a part of that philosophy and can create a greater functioning market.”