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Monday, September 20, 2021

Roku’s first unique movie is Zoey’s Extraordinary Christmas

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Roku’s first feature-length movie is Zoey’s Extraordinary Christmas, a TV film primarily based off the NBC present Zoey’s Extraordinary Playlist, the company has announced. The movie will probably be obtainable free on the ad-supported Roku Channel within the US this vacation season, in addition to in Canada and the UK. The movie will probably be directed by Richard Shepard (who directed the present’s unique pilot), and written and government produced by the present’s creator Austin Winsberg.

Zoey’s Extraordinary Christmas marks the newest step in Roku’s foray into unique content material, which kicked off with its acquisition of defunct streaming service Quibi’s library earlier this yr. Since then it’s launched its personal Roku Recommends present, and has ordered further seasons of ex-Quibi exhibits The Most Harmful Sport and Kevin Hart’s Die Hart.

“We’re completely thrilled to name ‘Zoey’s Extraordinary Christmas’ our first Roku Unique movie and make it obtainable to each longtime followers and new ones on The Roku Channel this vacation,” mentioned Roku’s head of unique scripted programming Colin Davis.

Traditionally Roku has greatest been identified for its cheap streaming {hardware}, and to a lesser extent the good TV OS it offers to TV producers like TCL and Hisense. However the Roku Channel is a part of its more and more essential promoting enterprise, and the corporate’s CEO Anthony Wooden has been pretty open about seeing Roku’s future as an ad-focused firm relatively than a hardware-focused one. Earlier this yr, Roku acquired Nielsen’s video advertising business in an try to construct out its advert tech.

Along with the brand new movie, Roku says that every one 25 episodes of Zoey’s Extraordinary Playlist will probably be obtainable to stream on The Roku Channel within the US “later this fall.” The present initially ran for 2 seasons on NBC, earlier than being cancelled earlier this yr.

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In addition to Roku-branded {hardware}, The Roku Channel is offered on the net, iOS, Android, Amazon Fireplace TV, choose Samsung TVs, Now units, and Sky Q, relying in your nation.

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