Restaurants, which formerly were McDonald’s chain stores, reopened their doors in Moscow on Sunday under a new Russian brand name: Wkusno i tupka, which can be translated as “Tasty and dot” – Reuters reported.
The agency adds that this is a new chapter for the Russian fast food market – 15 restaurants were opened in the capital and its vicinity after the American giant withdrew from Russia.
Instead of McDonald’s
The reopening of branches, three decades after McDonald’s first opened in Moscow, could be a test of how effectively the Russian economy can become more self-sufficient and withstand Western sanctions, Reuters reported.
Oleg Paroyev, CEO of Wkusno and Touka, reported that the company plans to re-open 200 restaurants in Russia by the end of June and all 850 by the end of summer – wrote the Reuters Agency. – Our goal is that our guests do not notice the difference in quality or atmosphere – Paroyev said at a media conference in the place where McDonald’s opened its first restaurant in Russia in 1990.
Aleksander Gowor, the new owner of the chain, said the company employs 51,000 people. – The corporation asked me to maintain the staffing level, first of all, to provide people with jobs. That’s what I’m going to do, ‘he added.
The renamed fast food chain will keep McDonald’s old interior but remove all references to its old name, said Paroyev, who had been appointed CEO of McDonald’s in Russia weeks before Moscow dispatched tens of thousands of troops to Ukraine February 24.
Paroyev said the company would keep “affordable prices” but did not rule out that they would increase slightly in the near future, Reuters reported.
Main photo source: EVGENIA NOVOZHENINA / Reuters / Forum