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Wednesday, July 6, 2022

Samsung Australia ordered to pay $9.7 million for deceptive advertisements

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Samsung Australia has been ordered by the Federal Court to pay a $14 million (about $9.7 million USD) high quality for a deceptive advertising marketing campaign, as spotted by PhoneArena. The advertisements in query prompt that a few of its waterproof telephones might be utilized in swimming pools and at seashores, which Samsung’s own website advises against.

The advertisements ran between March 2016 and October 2018, depicting Galaxy A-series, S7-series, and S8-series telephones. They’re all rated IP68, which suggests you possibly can absolutely submerge them in water for an prolonged period of time — on this case, as much as half-hour to a depth of 1.5 meters (about 5 ft). However that safety solely extends to freshwater — saltwater and chlorinated pool water are a distinct matter.

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Samsung’s advertisements implied that it’s okay to take your cellphone browsing. It isn’t advisable to take your cellphone browsing.
Picture: Australian Competitors and Client Fee / Samsung Australia

The Australian Competitors and Client Fee (or ACCC) took Samsung Australia to activity on these claims in 2019, and the Federal Court docket is ordering Samsung to pay up. The ACCC’s chair Gina Cass-Gottlieb says that the group reviewed a whole bunch of complaints from Galaxy homeowners who say their telephones malfunctioned or stopped working altogether after being uncovered to water. The weak hyperlink appears to be the charging port: if the cellphone is utilized in saltwater or chlorinated water after which charged earlier than the port is completely dry, corrosion can happen.

It’s all an excellent reminder that even a powerful waterproof score like IP68 comes with sure limitations. Greatest to err on the facet of warning earlier than you imagine one thing you see on TV and take a swim along with your smartphone.

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