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Samsung joins Google in RCS shaming Apple

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Samsung has launched a brand new video in assist of Google’s #GetTheMessage campaign which requires Apple to undertake RCS or “Wealthy Communication Providers,” the cross-platform protocol pitched as a successor to SMS that adopts most of the options present in fashionable messaging apps… like Apple’s personal iMessage.

The video, titled “Inexperienced bubbles and blue bubbles need to be collectively,” exhibits a Romeo and Juliet-style dialog between two customers who need to be collectively, however who’re stored aside by one among their “dad and mom.”

“What did inexperienced ever do to them? We’re bubbles too,” one among them asks.

The “bubbles,” in fact, are a reference to Apple’s iMessage interface which exhibits feature-rich blue bubbles for messages despatched between Apple customers, and discordant inexperienced SMS bubbles with diminished performance when Android customers take part within the chat. This two-class system is particularly irritating in nations just like the US the place about half the inhabitants is utilizing an iPhone and the opposite half is working Android on a Samsung gadget.

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