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Tuesday, May 28, 2024

Samsung mocks Apple’s crushing iPad Professional advert with its personal ‘UnCrush’ pitch

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On one facet, responses included creatives like Hugh Grant and anybody who noticed a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the previous, powered by the would possibly of generative AI instruments. On the opposite there have been the individuals ticked off by the information that there was any backlash in any respect.

In response, the Samsung Cellular account on X posted this video with the hashtag “UnCrush,” which Ad Age reviews was created by BBH USA and directed by Zen Tempo. It reveals a lady stepping over particles and spilled paint paying homage to the tip of Apple’s huge hydraulic press incident and taking a seat to hum and play notes on a guitar assisted someway by notes displayed on her Galaxy Tab S9 and the ability of Galaxy AI.

A nonetheless from Samsung’s 2017 Galaxy S8 advert mocking the notch on the iPhone X.
Picture: Samsung

Regardless of which facet you’re on in terms of the nice iPad advert political divide, it’s a bit enjoyable to see Samsung looking for a weak level in Apple’s armor once more. Samsung’s advertising and marketing division used to practically specialize in this stuff, which the corporate’s legal professionals’ argued: “drove Apple loopy,” however it appeared to expire of gasoline after deleting advertisements about iPhones dropping the in-box charging tailored. More moderen makes an attempt, like a browser-based Galaxy take a look at drive for iPhone homeowners, simply haven’t had the identical punch as mocking that particular notch.

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