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Monday, March 4, 2024

Sauber breaks custom by revealing 2024 UK F1 launch

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In its varied guises, Sauber has launched its vehicles in Austria, Germany and, most frequently, Switzerland, with the 2023 C43 unveiled in a joint ceremony in Zurich and the group’s headquarters in Hinwil.

However the outfit has by no means lifted the covers within the UK, one thing that may change forward of the 2024 season.

Talking on the Autosport Awards, Bravi mentioned: “On the tenth of December, as quickly because the FIA will publish the entry listing that we’ll after all announce the brand new group identify.

“I feel might be a shock and we can’t wait to begin the partnership with our new companions. We may have, I feel, a very contemporary method by way of communication advertising and marketing and we’ll do a launch of the automotive right here within the UK.”

Sauber will run underneath a brand new identify subsequent 12 months after ending a six-year relationship with Alfa Romeo, 5 of which noticed the group compete underneath the moniker of the Italian producer.

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“This 12 months, we concluded our profitable partnership with Alfa Romeo. And for 2024 we’ll, after all, have a special group identify,” he added.

“As you understand, in System 1, the group identify can also be the pending overseas industrial partnership. We do not need to disclose something extra tonight.”

Picture by: Motorsport Images

Alessandro Alunni Bravi, Crew Consultant, Alfa Romeo F1 Crew

Sauber will enter its subsequent period in 2026 because the Audi works entry, however Bravi has beforehand confirmed that logos and the Audi name will not feature until this point.

Alfa Romeo scored simply 16 factors this 12 months, ending within the backside two for the second time in three seasons, after climbing to sixth in 2022.

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Requested in regards to the adjustments that may been seen throughout the subsequent 12 months for the Sauber Group, Bravi mentioned: “After all, we’re working actually exhausting within the transformation course of. We’re nonetheless a small group, an impartial one, however the problem is huge, so we’re working to develop each space.

“Each division. It is not only a matter of measurement, it is a matter of discovering the appropriate individuals, as Sir Jackie Stewart mentioned, individuals might be essential.

“And probably the most troublesome problem for us is to determine the easiest skilled and to have the appropriate course of. After all, the problem is huge.

“Everyone that we are able to purchase, however we can’t purchase time, and we’re absolutely privy to this problem. And I feel to handle the expectations might be one of the crucial demanding issues.”

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