Sauber to run underneath Stake F1 Staff identify in 2024-25

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On-line playing agency Stake will proceed as title sponsor, whereas as well as streaming firm Kick.com has stepped up its involvement and bought the naming rights to the chassis, which will likely be referred to as the KICK Sauber C44 subsequent season.

The staff used the Alfa Romeo identify from 2019 till this 12 months, with Sauber Motorsport remaining within the background as the corporate that operated the squad.

Nonetheless, the acquisition of the Sauber Group by Audi meant it was unattainable for Alfa Romeo to stay concerned, and the deal was not renewed when the contract expired.

The Sauber identify will now return to frontline use for the 2 interim seasons in 2024 and 2025 earlier than the Hinwil organisation switches to a full Audi id in 2026.

In January the staff introduced its preliminary offers with Stake because the title sponsor alongside Alfa Romeo, and Kick as a “main companion”.

Stake and Kick.com share widespread Australian possession, though they’re impartial corporations. This 12 months the latter’s branding featured instead of Stake at sure races, particularly Australia, Spain, Belgium and Qatar. A particular livery was used on the Spa occasion.

Photograph by: Andy Hone / Motorsport Images

Zhou Guanyu, Alfa Romeo C43

It’s understood that on the identical foundation, the staff is more likely to formally run as Kick System 1 Staff Sauber at some races in 2024.

“Sauber has at all times been about innovation, breaking the mould and defying conference,” stated Sauber staff consultant Alessandro Alunni Bravi. “The partnership with Kick.com is the newest and boldest show of the philosophy that drives us.

“Kick.com is redefining the best way reside streaming is finished and they’re going to undertake the identical disruptive strategy on the planet of F1. With Kick.com, our purpose is to make the following step to find new and modern methods to get nearer to our followers.”

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Kick.com co-founder Bijan Tehrani added: “[The company] has seen great development since its inception and is continuous to make waves within the streaming trade.

“Kick’s content material is fast-paced and interesting, like what we witness each grand prix weekend. Identical to this partnership, Kick was basically destined for the racetrack.

“We’re thrilled to take our collaboration to an unparalleled magnitude, backed by our information of the motorsport tradition, and our ardour for cutting-edge expertise.“



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