Final 12 months the group had Stake backing for the primary time and the sponsor was even built-in into the complete title of the outfit, then referred to as Alfa Romeo.
Nonetheless, in nations the place the promotion of playing firms isn’t permitted, the group used the logos of Stake’s sister firm Kick, even producing a particular livery for the Belgian GP. Kick was additionally on the automobiles in Australia, Spain and Qatar.
With Alfa Romeo now gone, Sauber is working underneath the Stake F1 Group title this 12 months, so the difficulty with playing promotion will probably be much more obvious at these occasions the place the Kick identification will probably be used.
“As you already know, final 12 months we alternated two totally different names in accordance with the totally different nations the place we go racing,” mentioned Alunni Bravi. “We will probably be absolutely complying with all of the native relevant legal guidelines and the place Stake is prohibited, so playing promoting is prohibited, we are going to use a distinct title.
“As final 12 months, now we have Kick as considered one of our most necessary companions – our chassis title is a Kick Sauber – so the place we aren’t going to race as Stake F1 Group, we are going to use a second group title.”
Picture by: Sauber F1 Group
With Stake’s help, Sauber is making the most of two interim seasons between the Alfa Romeo and Audi eras to create a brand new identification. This was emphasised by the change to a fluro inexperienced livery and a bumper launch occasion in London on Monday night, attended by VIPs and influencers.
“For me, it has been implausible to date,” mentioned Alunni Bravi. “And I believe at the moment, you see a sort of testomony of intent of all we’re going to do through the season. That is simply the primary second, however now we have plenty of activations, plenty of actions that we’ll be performing all through the season.
“In fact, there are underneath the Stake umbrella totally different manufacturers, together with gaming, together with betting, however it’s an organization that could be very dynamic and that may assist us to essentially develop our fan base, and to achieve a brand new goal that is essential for our group and all of our companions.”
Watch: Sauber’s Subsequent Step In the direction of Audi – Stake F1 C44 Unveiled
Alunni Bravi admitted on the launch that the transfer away from Alfa Romeo has given the group extra flexibility on the advertising and marketing facet.
“This 12 months, in fact, for us it is simpler: now we have a brand new and clear identification,” he mentioned. “We begin right here with an occasion that I believe is a testomony of what we wish to do with a brand new motto for the group, ‘unleashed’, that for us means actually the best way we wish to talk, the best way we wish to be perceived.
“In fact, this additionally must be supported by the outcomes on monitor. We’re all working collectively to ship a greater job and extra efficiency. It can be crucial that now we have every thing.
“An F1 group is not only a racing group. In fact, it is a big operation. And we have to work on all of the areas, on monitor, off monitor, on the technical facet, additionally on the business facet. And with Stake, I believe we are going to obtain necessary targets that may convey an added worth additionally to F1.”