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Scout is VW’s new rugged electrical truck firm, and it has a brand new CEO

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The electric rebirth of Scout, the classic off-road SUV brand, is getting actual this week as Volkswagen names Scott Keogh as CEO of its new spinoff firm. The previous head of VW Group America, as initially reported by Axios, pushed for VW to begin a brand new electrical truck line after seeing a completely restored classic Scout: “the rights to the model have been simply sitting there,” Keogh stated.

VW acquired the Scout model by way of a 2020 merger of its industrial trucking firm Traton with Navistar, which the German automaker initially bought part of in 2016. In Could, it was reported that VW Group is keen to pump $1 billion into the brand new Scout model and set targets to promote 1 / 4 million electrical off-roaders underneath the title yearly beginning in 2026.

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New Scout CEO and former head of Volkswagen Group America, Scott Keogh, stands in entrance of a traditional Worldwide Harvester Scout automobile.
Picture: Volkswagen via Axios

With Keogh now leading Scout, Volkswagen’s administration board in Chattanooga, Tennessee, positioned all VW North American tasks on present South American VW head Pablo Di Si. “It’s time now to pay attention extra on the US market and the US buyer, and one piece of the puzzle, for positive, is Scout,” Volkswagen Group CEO Herbert Diess tells Axios in an interview. The corporate stated it would develop “True American” electrical SUVs and pickup vehicles, in accordance with the report, because it makes an attempt to revive a fame that took a hit from the “Dieselgate” emissions scandal.

VW hopes that Scout would be the reply to double its 5 % US market share of electrical automobiles; the automaker hit a roadblock this year after selling out of all its EV offerings — ID.4 and Audi E-trons included — for 2022. In its earlier life, Scout constructed an off-road SUV to compete with Jeep within the Sixties and is now reborn as an organization that may flourish individually from VW (and maybe go public itself) so it may well attempt to go face to face with electrical SUVs and vehicles that stay a well-liked class within the US.

It stays to be seen if Scout will design boxy retro-looking SUVs just like the indefinitely delayed Bollinger B1 / B2 and Hummer EV or if it’ll comply with the developments of different midsize and compact SUVs with well-worn nameplates just like the Ford Mustang Mach-E and the new Chevy Blazer. One factor is for positive: the corporate is claimed to be engaged on automobiles which might be good for tenting, off-roading, or used for work — a transparent indication that Ford’s F-150 Lightning and the Rivian R1T electrical pickups are high targets.

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