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Tuesday, October 26, 2021

Shopee in Poland. Allegro will gain a serious competitor

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Shopee is already operating in Poland. This means that Allegro has gained another competitor. Poland has become the first country in Europe where the Singapore e-commerce platform is available.

Shopee also operates in Singapore, Malaysia, Indonesia, Philippines, Taiwan, Thailand, Vietnam, and Brazil, Mexico and Chile.

The products on the platform have been divided into 25 thematic categories, such as home and garden, beauty, computers and laptops, pets, photography, collections and art, and gaming. As noted by the industry portal Wiadomości Handlowe.pl, Shopee’s offer is so far mainly made up of Chinese gadgets. The origin of the products is indicated, among others, by addresses for complaints or delivery time.

Shopee tempts buyers with free shipping, with no minimum order value. After the promotional period, the shipping costs will be PLN 8.99 (parcel locker) or PLN 10.95 (courier). The company also offers a coupon worth PLN 15 for the first purchases (when shopping for a minimum of PLN 20). It also advertises daily promotions of selected products for PLN 1.

Shopee supports three payment methods – Blik, payment card and Przelewy24. Registration on the platform can be made through your Facebook, Google, Apple account or by creating a new profile on Shopee.

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The president of InPost announced cooperation with Shopee several days ago during a teleconference. – Yes, if this player appears in Poland, we will certainly be an important element of his offer for end customers. Scale – it is difficult for us to judge, we are not planning the expansion of foreign entities in Poland. Looking at the experience, looking at the markets in which this portal operates, looking at Shopee’s recent entry into Brazil and actually quickly gaining the local market, despite the strong position of local players, it seems that this is another big alternative for end users, which we I am very happy because, as a partner, we will potentially benefit from such growth – said Brzoska.

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Allegro, AliExpress, Amazon

Shopee will face a lot of competition on the Polish market. In March this year. The first machine for self-collection of goods purchased on the AliExpress website was installed in Warsaw.

The Allegro company has also announced the launch of similar devices. In early March, the company’s representatives announced that they had signed letter of intent with the company Modern-Expo for the delivery of parcel machines. As explained, the plan is for buyers and sellers to start using 1,500 units later this year. In total, in the first phase, the company wants to put into operation 3,000 devices.

Amazon is also developing its services on the Vistula River, which has launched the Polish version of its store. Asked about the competition and the planned entry into the Polish Shopee market, Marian Sepesi, regional director of Amazon operations for Central and Eastern Europe, recently replied: “Competition is for the benefit of the customer. The Polish e-commerce market is large enough to attract many players. fit here. The future will show who will succeed. “

Main photo source: Shutterstock



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