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Saturday, November 27, 2021

Ski Jumping World Cup – 9 million viewers of TVN Grupa Discovery

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Last weekend in Nizhny Tagil the inauguration of the season 2021/22 of the World Cup in ski jumping took place. Both competitions were broadcast by TVN, Eurosport 1 and Player, and the Friday qualifications additionally in Eurosport 1. During the Saturday and Sunday competitions, TVN was by far the leader in viewership in Poland, achieving a better result than the three main competitors combined in the first competition – according to the press release .

• 9 million viewers in front of the screens on TVN, Eurosport 1 and Player
• 30% participation of TVN and Eurosport 1 at the start of the jumping tournament
• TVN with results several times higher than the competition
• Eurosport 1 with the best season opening since 2003

The jumping enthusiasts could follow the Saturday and Sunday competitions on TVN, Eurosport 1 and Player. In total, the broadcasts on all these platforms attracted as many as 9 million viewers. TVN and Eurosport 1 had a total market share of as much as 30% (on Saturday) and 25% (on Sunday).

This means that almost every third viewer watching TV at that time was supporting our jumpers in the competition that had just started, which was shown on TVN and Eurosport. Eurosport 1, in turn, was the number one pay channel in Poland during its broadcast and ranked among the most watched channels in this band – fourth on Saturday and third on Sunday.

Viewership results on Saturday, November 20, 2021Nielsen Television Audience Measurement

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– In our studio there was energy, freshness, substantive information, new technologies and great cooperation between the lecturers. As always, the commentators also showed their class. The viewership results are very promising and we are already looking forward to the next competitions and the first successes of Polish jumpers – said Edward Miszczak, TVN Program Director.

On Saturday, Kamil Stoch was the best of the Polish jumpers, who finished fifth. Dawid Kubacki was 13th, and the other Polish representatives did not advance to the second series. On Sunday, the World Cup points were won by Piotr Żyła (15th place) and Andrzej Stękała (30th place).

Viewership results on Sunday, November 21, 2021Nielsen Television Audience Measurement

All reports from the hill were accompanied by studies. On TVN they were led by the duo Sebastian Szczęsny and Damian Michałowski, and among the guests were Jakub Kot, Kamila Karpiel and Sebastian Karpiel-Bułecka. Viewers could watch, among other things, visualizations in augmented reality technology, as well as teleportations of jumpers to the studio. In Eurosport, studies around the competitions were conducted by Michał Korościel.

The competition in Nizhny Tagil has inaugurated an exciting ski jumping season on TVN Grupa Discovery. All competitions held outside Poland will be broadcast on TVN, Eurosport 1 and Player, and the competition in Wisła and Zakopane will be broadcast on Eurosport 1 and Player. Qualifiers played on Fridays will be broadcast on Eurosport 1 and Player, and on Sundays – as long as the signal is produced from them, which is the decision of local broadcasters – they will be available only on player.pl.

TVN’s unmatched winter offer The Discovery Group also includes the World Cup in alpine skiing, biathlon, cross-country skiing, Nordic combined, free skiing, snowboarding, short track, and the Grand Prix in figure skating.

Main photo source: eurosport



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