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SmartLess is leaving Amazon for $100 million

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SiriusXM has inked a multiyear cope with SmartLess Media for unique rights across the flagship podcast hosted by Will Arnett, Jason Bateman, and Sean Hayes in addition to plenty of different SmartLess exhibits. The three-year deal value the satellite tv for pc radio big a complete of $100 million, nameless sources told Bloomberg, and brings the favored hosts into SiriusXM’s celebrity-packed roster, which incorporates Howard Stern, Kevin Hart, and Conan O’Brien.

This additionally signifies that the flagship SmartLess podcast and SmartLess Media will not be below the wing of Amazon. In 2021, Amazon paid what Bloomberg reported was wherever between $60 and $80 million for unique rights to SmartLess and any future exhibits developed by its podcast community. Underneath the deal, members of Amazon Music and Amazon-owned Wondery had entry to new episodes per week early, in addition to different unique content material.

SiriusXM members will even have early, ad-free entry to SmartLess, in addition to three different podcasts which might be a part of the SmartLess Media podcast community: Simply Jack & Jill, Unhealthy Dates, and Owned. SiriusXM additionally positive aspects unique world advert gross sales rights to these podcasts. Similar to below the present cope with Amazon, new podcast episodes will later be launched broadly on all podcast gamers. However it seems that SmartLess followers will not have the ability to entry most older episodes without spending a dime on their participant of alternative; the entire catalogs of the 4 SmartLess podcasts will solely be obtainable on SiriusXM.

“Nearly all of the ‘SmartLess’ library can be obtainable solely to SiriusXM, making it the one vacation spot for followers to entry the podcast’s full catalog,” SiriusXM wrote in its announcement.

Podcast exclusivity offers have fallen out of favor over the previous couple of years, although they have been certainly popular for some time. However locking a podcast to a single service or platform typically results in a drop in viewers. Corporations have since reversed course, typically choosing offers that safe perks like bonus or ad-free content material for his or her subscribers in lieu of whole exclusivity. Spotify final fall launched each the Spotify Unique What Now? with Trevor Noah and the second season of the fiction podcast Case 63 broadly. Though SiriusXM paid $150 million to accumulate Conan O’Brien’s podcast firm TeamCoco, podcasts like Conan O’Brien Wants a Good friend can be found broadly.

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Within the case of SiriusXM and SmartLess, unique entry to its whole podcast library is one extra perk the satellite tv for pc radio big may give its subscribers with out utterly limiting the present’s progress. The SmartLess podcast continuously tops the podcast charts (it’s at the moment ranked #8 on Apple Podcasts and #27 on Spotify). On condition that new episodes will proceed to be launched broadly, SmartLess will nonetheless have entry to the identical viewers, although it’ll lose the performs from followers listening to older episodes on different gamers. And it might faucet into a unique viewers at SiriusXM, particularly on the new app it debuted final fall to be able to court docket youthful listeners.

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