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Smartphone sales in 2023. Apple overtook Samsung – report by International Data Corporation

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Apple has overtaken Samsung in terms of the number of smartphones sold worldwide in 2023, according to a report by the International Data Corporation (IDC). This is the first change at the top in 12 years. The American giant’s share in global sales of these devices was 20.1 percent.

Second in the ranking Samsung had 19.4 percent in 2023. market share, followed by Chinese phone manufacturers Xiaomi, OPPO and Transsion. The remaining producers sold a total of 31%. smartphones – according to the report.

Smartphone sales in 2023 – Apple ahead of Samsung

In 2023, 1.166 billion smartphones were sold worldwide, which is a decrease of over 3%. compared to the previous year. The BBC noted that in 2023, the fewest smartphones were sold in a decade, which was due to the need for many people around the world to reduce spending, as well as the fact that consumers updated their devices during the pandemic, which translated into lower demand for new models . However, experts predict that this market segment will experience growth in 2024.

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The report noted that Apple was the only manufacturer among the top three to sell more devices in 2023 than the previous year (over 234 million), and the company also offers replacement of old models, as well as interest-free installments for premium devices.

The current leader, Samsung, recently stated that its profits will fall more than expected because global demand for consumer electronics is low and the company also faces competition from cheaper Android models produced by, among others, by Transsion and Xiaomi, which are gaining popularity in emerging markets.

International Data Corporation (IDC) is one of the largest market research and consulting companies in the field of IT, telecommunications and consumer electronics.

Main photo source: Editorial credit: Rokas Tenys / Shutterstock.com

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