Sonos says its privateness coverage change wasn’t for doubtful causes


After a change to its privateness coverage drew a lot of attention final week, Sonos has responded and insists it’s nonetheless fastidiously defending the private knowledge of its clients. The corporate eliminated a line — “Sonos doesn’t and won’t promote private details about our clients” — from its US privacy statement earlier this month.

However Sonos claims the explanation wasn’t scandalous; the corporate says it minimize the sentence as a result of it was overly broad and already may’ve been seen as unfaithful relying on particular person state privateness legal guidelines surrounding shopper knowledge.

“Sonos makes use of a number of fashionable and industry-standard advertising and marketing instruments, together with third celebration service suppliers and social media platforms, to assist us determine and show related advertisements and advertising and marketing communications,” spokesperson Julia Fasano informed The Verge by e-mail. “Any knowledge that’s shared on this course of is hashed or in any other case pseudonymized, guaranteeing that our clients private data stays protected and personal and Sonos doesn’t promote private knowledge.”

The assertion goes on to deal with the precise change:

The Privateness Assertion was up to date to replicate that using these practices could fall inside the definition of “sale / share” beneath US state privateness legal guidelines. To be taught extra in regards to the specifics, clients can seek advice from the Communication, Advertising and marketing and Promoting part of the Privateness Assertion and might at all times choose out of knowledge sharing by sending an e-mail to

In impact, the corporate is saying that nothing is materially completely different in regards to the up to date privateness coverage, which was criticized by restore technician and shopper privateness advocate Louis Rossmann. This may not have grow to be such an issue if the change hadn’t adopted Sonos’ much-criticized new cellular app, which continues to be seeing frequent updates to revive {old} performance.

Simply right now, Sonos updated the app again and introduced numerical values again to its quantity sliders, amongst different tweaks (like a mute button returning on Android). The ability to queue songs, which was in some way misplaced within the redesign, additionally returned final week. CEO Patrick Spence has defended the overhauled app and informed me it would finally permit the corporate to roll out enhancements sooner than ever earlier than. “We mainly took a monolith and broke it into modular elements, which permits us to maneuver sooner in sure components,” he stated.

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