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Sony breaks from custom and received’t announce new TVs at CES 2023

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If there’s one model that’s inherently linked to the Consumer Electronics Show in Las Vegas, it’s Sony. Yearly, the corporate unveils its newest and best 4K TVs and reveals off different dwelling theater {hardware} on the Las Vegas gathering. If something is a protected guess at CES, it’s seeing a bunch of fancy new TVs.

However not this time. Not less than not from Sony — but.

Sony Electronics received’t be introducing a brand new TV lineup at CES, the corporate confirmed to The Verge forward of the commerce present. As an alternative, it appears likely to make use of the occasion as yet one more showcase for the upcoming PlayStation VR2 digital actuality gadget. It’s right there within the picture for Sony’s CES YouTube stream. Sony has additionally teased automotive information for the press convention.

In an announcement from Sony Electronics supplied by spokesperson Chloe Canta, the corporate confirmed that “Sony is not going to be sharing any TV particulars throughout CES 2023. Nevertheless, please keep tuned for an upcoming announcement coming quickly.” An earlier assertion defined “we plan launch timings based mostly on varied elements, and are excited to deliver new and thrilling know-how to clients quickly once more in 2023.”

So if you happen to have been hoping for Sony to unveil the successors to its extremely regarded 2022 Bravia XR TVs, it appears you’ll want to attend a bit longer than regular. I wouldn’t count on this to disrupt Sony’s general TV launch technique, nonetheless.

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New fashions sometimes begin delivery someday in spring, so simply because the corporate is retaining them out of its CES presentation doesn’t imply there will probably be delays. Topping final yr’s units is a tall order — the A95K OLED is probably the perfect general TV available on the market as we speak — so I can’t fault Sony for taking its time.

Sony’s prototype Imaginative and prescient-S 02 SUV was proven off at CES 2022 as a platform for growing Sony’s EV know-how.
Picture: Sony

However now the query turns into… if not TVs, what will Sony be shining the highlight on in Las Vegas? The PSVR2 headset is close to shipping. Preorders are open, and we’ve already tried it. So that is maybe Sony’s final likelihood to stipulate some compelling causes for purchasing the $549.99 digital actuality headset earlier than it hits cabinets.

However there’s additionally the automobile…

In a method, the automobile emphasis is acceptable. As a result of whereas CES continues to be very a lot a present about massive TV screens, it’s additionally more and more turn out to be an occasion targeted on the way forward for transportation.

Replace, January third 4:55PM ET: The article has been up to date with a further, extra direct assertion from Sony.





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