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Tuesday, December 7, 2021

Spotify turns into newest to experiment with a TikTok-style video feed

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Spotify is testing a brand new TikTok-style video feed in its beta iOS app that exhibits fullscreen video clips as songs are performed, TechCrunch reports. The function was first noticed by Chris Messina, who posted a video of the feed in motion. When out there, the video feed is accessible from a brand new fourth tab within the navigation bar labelled “Uncover.” Particular person tracks can then be appreciated as you scroll by the feed, and there’s additionally a 3 dot menu icon to deliver up choices for every track.

Spotify confirmed the take a look at in an announcement offered to TechCrunch, however declined to touch upon if or when it would see a wider rollout. “At Spotify, we routinely conduct numerous checks in an effort to enhance our person expertise,” a spokesperson stated. “A few of these checks find yourself paving the best way for our broader person expertise and others serve solely as an essential studying. We don’t have any additional information to share right now.”

The take a look at comes as Netflix has began testing an identical interface in its iOS app to assist customers uncover new content material to observe. It’s current “Kids Clips” feature exhibits content material from its child-friendly exhibits, and follows the launch of an identical “Fast Laughs” feed earlier this yr. As TikTok’s engagement hours soar, even non-social media platforms have gotten thinking about utilizing its format to assist customers have interaction with their very own companies.

The Uncover feed seems to construct upon Spotify’s current Canvas function, the place artists can have movies play alongside their music on the service. The movies proven as a part of the Uncover feed look like the identical as these used for Canvas, TechCrunch notes.

In an attention-grabbing signal of how codecs are altering, the invention of Spotify’s new take a look at comes virtually a yr to the day after the service was experimenting with utilizing a Snapchat-style stories feature alongside a number of of its playlists. Who is aware of what shall be in style by this time subsequent yr?

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