Spotify is testing a manner for artists to show their non-fungible token (NFT) collections, as first reported by Music Ally. The music streaming platform has rolled out the take a look at for some customers on Android within the US and at present contains NFT previews for artists like Steve Aoki and The Wombats.
“Spotify is working a take a look at during which it would assist a small group of artists promote their present third-party NFT choices by way of their artist profiles,” a Spotify spokesperson stated in a press release to Music Ally. “We routinely conduct a lot of checks in an effort to enhance artist and fan experiences. A few of these checks find yourself paving the way in which for a broader expertise and others serve solely as an essential studying.” Spotify didn’t instantly reply to The Verge’s request for remark.
Extra firms are attempting to catch the NFT wave, but it surely appears to be like like that preliminary surge could possibly be really fizzling out (a minimum of in the intervening time). In response to The Wall Street Journal, each day NFT gross sales have dipped 92 % from 225,000 in September of final yr to simply 19,000 as of Might third. The variety of lively NFT wallets can be on the decline, from about 119,000 in November to 14,000 towards the top of April.
I observed I had entry to the take a look at after updating Spotify. After I navigated to each Steve Aoki’s and The Wombats’ artist pages, I noticed that the NFT gallery sits beneath the artist’s header and tune checklist. Clicking into it reveals a group of NFTs which you can scroll by way of. If you choose an NFT, you’ll see an enlarged model of it, in addition to a quick description.
Spotify can even provide the choice to “See Extra,” which directs you to the NFT’s web page on OpenSea the place you should buy it. However needless to say Spotify doesn’t appear to help NFTs which are movies or GIFs — Spotify solely exhibits a static picture of the NFT within the app, not the total video. It additionally doesn’t embrace sound, which is sort of unusual for a music streaming platform. You may solely take heed to the NFT or see if it’s a video or GIF by clicking by way of to its web page on OpenSea.
In response to Music Ally, Spotify received’t acquire a fee for any NFT gross sales made by way of the app and is simply testing the mixing. It additionally isn’t clear if the take a look at has been made accessible to every other artists or if it’s simply restricted to Steve Aoki and The Wombats for now.
Rumors about Spotify coming into the Web3 area surfaced in March after the corporate posted two job listings related to blockchain technology and NFTs. As Music Ally notes, some users report seeing a survey pop up on the Spotify app that asks them about their emotions on NFTs as nicely. Along with Spotify, Instagram also started testing NFT integration final week.