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Starz is decreasing the worth of its annual subscription, in contrast to everybody else

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Starz has lowered its annual subscription value from $74.99 a 12 months to $69.99, Cord Cutters first reported and TechCrunch later confirmed. Starz emailed its subscribers the information on August twenty ninth, explaining current members will see the change in value on their subsequent invoice.

It’s not clear why Starz, which is house to TV reveals like OutlanderThe Serpent Queen, and Minx, made the transfer, but it surely’s a welcome one. Alison Hoffman, president of home networks at Starz, solely advised TechCrunch through e-mail that “as one of many few streaming networks that’s worthwhile, we’re at all times searching for methods to drive success for the enterprise whereas offering nice worth to our clients.”

“Our annual plan subscribers are a few of our most respected clients, so we wished to search out methods to drive extra individuals into the plan and reward our current clients,” added Hoffman.

It’s a stunning twist given a lot of Starz’s rivals are rising costs. Disney, for instance, recently announced it’ll be rising the costs of its month-to-month ad-free Disney Plus and Hulu plans beginning on October twelfth. In the meantime, Paramount Plus elevated the worth of its month-to-month plan back in late June.

Starz itself elevated month-to-month subscription prices from $8.99 to $9.99 just a few months ago. You can learn that change as a part of a better technique to entice clients into paying extra upfront for the annual plan. No matter why the annual plan is cheaper, for those who’re the kind to arrange a subscription and overlook about it for a number of years, it is a win.

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