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Stellantis reveals preproduction Ram 1500 REV in new Tremendous Bowl advert

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The preproduction Ram 1500 REV now seems to be similar to the present gas-powered Ram pickup vans on the street at present. Even the inside, together with the infotainment display, would look wholly acquainted to latest Ram house owners. Stellantis’ design route for the REV echoes what Ford did with its F-150 Lighting electric pickup, which seems to be similar to its combustion engine counterpart as nicely.

The Ram 1500 REV shall be out there beginning This fall 2024, in response to its website. EV-curious Mopar diehards and others out there for an electrical pickup can get in line to order the truck — and grow to be members of “Ram REV Insider Plus” — with a refundable $100 “membership payment.”

Stellantis initially stated it will put the truck into production in 2022. A late 2024 launch places it nicely behind rivals like Ford’s F-150 Lightning, which is currently offered out for the 2023 mannequin 12 months, and Chevy’s Silverado EV, which is meant to be launched later this 12 months.

The manufacturing Ram 1500 REV debuted in a Tremendous Bowl advert that connects frequent electrical automobile patrons’ considerations to sexual stamina whereas suggesting the truck can have an extended vary, larger payload, and received’t must have you ever cease typically.

“We needed to immediately handle any potential considerations about EV truck possession utilizing an strategy that we imagine will resonate with our truck-buying shoppers,” Stellantis’ international chief advertising and marketing officer, Olivier Francois, states in a press launch.

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The location specifies that members will get early entry to preorder the REV and obtain early invitations to occasions that embody first seems to be and check drives, in addition to up-to-date information on this and future electrical Ram vans. Reservations are open from now till February twenty eighth, 2023, or whereas “provides final.” Stellantis has not provided any particulars on what number of reservations it plans on taking.

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