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Take-Two grapples with Treatment Leisure over ‘R’ brand trademark

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Treatment Leisure, the developer that created the Max Payne and Alan Wake online game franchises, is embroiled in a trademark dispute with Take-Two Interactive over claims that Treatment’s new “R” brand too carefully resembles that of its subsidiary Rockstar Video games.

Take-Two submitted the Rockstar brand as proof towards Treatment’s trademark utility

The developer additionally later submitted trademark purposes with the UK on May 11th and the US on May 24th, with the latter filings nonetheless “awaiting examination.” In flip, Take-Two then filed its opposition towards Treatment’s utility with the EU on July twenty sixth and the UK on September twelfth. Take-Two didn’t present any further context for objecting to Treatment’s new brand, however the Rockstar Video games brand was submitted in its personal filings as proof towards the trademark utility, suggesting its primary situation is that they each prominently function the letter “R.”

For the EU dispute particularly, each events have since requested an extension to the standard two-month “cooling off interval” previous to issues being hashed out in court docket. Adversarial proceedings received’t go forward till at the least September seventh, 2025 — except the 2 corporations resolve to settle the dispute between them first. That looks as if a believable final result contemplating Treatment Leisure and Take-Two have a long-standing relationship. Treatment offered the Max Payne rights to Take-Two in 2004 and has collaborated with Rockstar Video games on remakes for the first two games in the franchise.

Nonetheless, if Take-Two does wish to push forward with its objections, then it has a deadline of November sixth, 2025 to submit any additional proof that helps its claims. The corporate actually has a historical past of getting concerned with trademark disputes, having forced Hazelight Studio to abandon name ownership rights for It Takes Two shortly after the sport was launched in 2021.

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