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Taylor Swift is now a podcasting influencer

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That is Scorching PodThe Verge’s publication about podcasting and the audio trade. Enroll here for extra.

I hope all you East Coasters had a comfy nor’easter. By the point the snow stopped this morning and I attempted to take my child exterior for some winter frolicking, it had already turned to slush. He doesn’t know the distinction, however I’m bummed!

In the present day, we’re taking a look at layoffs at SiriusXM, a brand new podcast deal for Meghan Markle, and the way the “Swift Impact” made Travis Kelce’s podcast a prime 10 hit. However first, yet another programming announcement for Scorching Pod Summit!

SiriusXM and The Commerce Desk are coming to Scorching Pod Summit

One factor we preserve listening to from readers and Scorching Pod Summit attendees is a want to know what on earth is occurring with podcast promoting. Between falling CPMs, challenges with metrics, and YouTube’s rising dominance within the area, there’s a lot to unpack. I’m excited to announce that Kelli Hurley, international head of income partnerships at SiriusXM, and Tomas Rodriguez, senior director of audio partnerships at The Commerce Desk, might be becoming a member of me onstage to debate the state of the advert market. I do know I’ve numerous questions, and I’m certain you do as nicely. 

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Scorching Pod Summit, our invite-only occasion for leaders within the podcast trade, is occurring on Wednesday, February twenty eighth. The summit will kick off On Air Fest Brooklyn 2024 and is hosted along side our pals at work x work.

On Air Fest might be happening February twenty ninth to March 1st. You’ll be able to see the lineup for On Air Fest here, together with Malcolm Gladwell, Stephen Dubner, Norah Jones, Laurie Anderson, Seth Meyers, Nick Quah, Avery Trufelman, and expertise from Audible, Netflix, iHeart, WBUR, Vox Media Podcast Community, and extra. Click here to buy tickets to On Air Fest.

Thanks to our official lead sponsors for Scorching Pod Summit 2024: AdsWizz and Simplecast. AdsWizz runs a self-serve promoting platform for creating and working audio adverts. Simplecast gives podcast internet hosting, distribution, and analytics.

Travis Kelce’s podcast is extra standard than This American Life and SmartLess, in accordance with new rating

That is certainly as nice a victory as successful the Tremendous Bowl. Edison Analysis launched its listing of prime podcasts in the course of the fourth quarter and located that the “Taylor Swift Impact” on New Heights with Jason and Travis Kelce could be very actual.

Between October and December, New Heights was the sixth hottest podcast, up from quantity 67 the prior quarter. It’s value maintaining in thoughts that Swift and Travis Kelce went public with their relationship in October

Edison’s rating is predicated on survey responses quite than uncooked listening knowledge, however it’s thought-about to be extraordinarily dependable. At quantity six, New Heights is extra standard than blockbuster exhibits like This American Life, SmartLess, and The Ben Shapiro Present.

Extra layoffs at SiriusXM

Yesterday, SiriusXM CEO Jennifer Witz introduced one other spherical of layoffs in a memo to workers. She stated that about 3 p.c of workers, or about 160 individuals, could be impacted by the cuts. 

“To proceed on our path to future subscriber development and maintain our Firm’s success because the aggressive panorama evolves, it’s crucial that we turn out to be much more environment friendly, agile, and versatile,” Witz wrote. “From uniting groups and higher aligning initiatives, to investing in new applied sciences that can energy our transformation, we’re centered on rising efficiencies and redeploying assets to help the strategic priorities of our enterprise.”

I discover the language right here fascinating. It jogs my memory of the announcement final week from Warner Music Group CEO Robert Kyncl through which he justified layoffs by saying the corporate would have larger capability to give attention to the core music enterprise. Or the announcement from Spotify final week, saying it was sunsetting a few of its personal podcast creation instruments in favor of Riverside so assets might be allotted elsewhere. (There have been no layoffs related to the change.) 

Final 12 months, CEOs justified layoffs by citing macroeconomic elements and shakiness within the promoting trade. However the predicted recession by no means got here to cross, and now when cuts are made, it isn’t out of economic misery however to serve long-term technique. It’s a chorus I think about we’ll hear extra of within the coming months and one that can probably be chilly consolation to the employees left adrift.

Meghan Markle has a brand new podcast deal

It was not completely clear what the long run had in retailer for Archewell’s podcast arm after a really public and nasty breakup with Spotify, however eight months later, Prince Harry and Meghan Markle’s manufacturing firm has landed a new deal. Markle will host a brand new present for Lemonada, which has partnered with different well-known girls together with Julia Louis-Dreyfus, Samantha Bee, and Sarah Silverman.

Markle’s prior present, Archetypes, was successful for Spotify and racked up about one million downloads per episode. However Archewell and Spotify struggled to develop extra sequence, with Harry reportedly pitching present concepts like interviewing Vladimir Putin about his childhood. Their deal, minimize throughout Spotify’s spend-happy days of 2020, reportedly price $20 million.

Financials weren’t disclosed for Markle’s new cope with Lemonada. Within the new association, Lemonada may even deal with the distribution of Archetypes throughout platforms. 

“We’re past honored that Meghan has trusted us to assist democratize entry to Archetypes, and that so many extra individuals all over the world could have entry to the sequence quickly. Meghan’s expertise as host, creator and conversationalist is unparalleled and we’re thrilled to co-create a brand new sequence together with her that fosters her method to creating artwork that issues,” Lemonada CEO Jessica Cordova Kramer informed Deadline.

Report: Trevor Noah chafes underneath Spotify deal

He wouldn’t be the primary. In accordance with a report from Semafor, there’s some stress between Trevor Noah and Spotify executives over the path of his present. Noah’s workforce has reportedly mentioned renegotiating his cope with the streamer. 

Because it debuted in November, Noah has had a mixture of enterprise leaders and superstar friends. However Semafor stories that higher-ups are pushing for splashy superstar interviews, one thing Noah has been adamantly against.

Spotify declined to touch upon the report however did inform Semafor that “we’re pleased with the present and we’ve got no information on any modifications to share.”

That’s all for right this moment! I’ll be again on Thursday for Insiders. As for the remainder of you, see you subsequent week!



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