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Wednesday, February 28, 2024

Technology that “shaked” the industry. Fear of “digital replicas”

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Artificial intelligence (AI) will change music, movies and art in 2023, said Time. The American weekly added that thanks to text and image creation tools such as ChatGPT and Midjourney, creators began to worry that AI would take their jobs.

In early 2023, ChatGPT gained application in screenwriting, especially to generate pilot ideas for new programs more cheaply. In response, the Writers Guild of America demanded – and ultimately provided – protection from studios using AI to write or edit scripts. As a result, creators may choose to use AI as a tool to generate ideas, but writers will always be paid for their work and remain at the center of the process.

How AI is changing culture and art

Meanwhile, actors began to fear that studios wanted to replace them with “digital replicas.” After many months of conflict, producers agreed to a model in which actors must explicitly consent to having their digital likeness scanned and created. Actors will also be entitled to full remuneration for the appearance of the AI-created replica, Time emphasized.

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Changes related to AI are not limited only Hollywood. At the beginning of the year, hundreds of videos featuring presidents appeared on TikTok USA in the form of deepfakes, playing video games and arguing with each other like teenagers.

This was followed by a wave of AI-created memes that placed haute couture (high-end tailoring) on ​​historical or fictional figures. Many Internet users believed that the painting depicted Pope Francis in a down jacket Balenciaga is real.

In September, TikTok launched a new tool for creators to tag AI-generated content. It also announced that it will test automatic labeling of AI-generated videos.

Music, artists and artificial intelligence (AI)

“Deepfake technology also shook the world of music. A musician nicknamed Ghostwriter became popular thanks to his imitations of Drake and The Weeknd – and submitted the song for a Grammy award. (…) In turn, Canadian singer Grimes encouraged musicians to create songs with her clone AI,” Time reported.

Most of the songs created using AI were created without the consent of the artists. Bad Bunny slammed the track, which featured AI versions of himself, Daddy Yankee and Justin Bieber. And labels like Universal Music Group ordered the removal of copyrighted material.

Some artists have chosen to take legal action to protect themselves. In July this year comedian Sarah Silverman sued OpenAI and Meta for copyright infringement. She and other authors accused these companies of training their artificial intelligence models on illegally obtained datasets. Another group of authors, led by George RR Martin, similarly sued OpenAI. A team of visual artists, including Kelly McKernan, have filed a class-action lawsuit against Midjourney, Stability AI and DeviantArt after finding that the AI ​​models created derivatives of their artistic styles.

As Time reported, artificial intelligence companies either denied that specific artistic works were incorporated into their models or argued that their use constituted “fair use.”

Main photo source: Shutterstock

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