Telegram will quickly begin placing some options behind a paywall (through TechCrunch). In a post on the platform, founder Pavel Durov introduced that the messaging service is launching a paid Telegram Premium subscription later this month, giving customers “further options, velocity and assets.”
Durov hints at a number of the options coming with the subscription, together with early entry to new options, the flexibility to add bigger information, and Premium-only stickers and reactions (which were recently previewed in a beta version of the app).
However Durov additionally makes it clear that Telegram’s current options will keep free, and that the paid options gained’t have an effect on the expertise without spending a dime customers on the app. Non-subscribers will nonetheless get to have a look at the bigger information uploaded by Premium customers, and also will get to view and work together with Premium stickers and reactions.
As Durov explains, a Premium subscription ought to assist the service mitigate a number of the prices related to bumping up what Durov calls the “already loopy” limits on file sizes, chats, and media — one thing Durov says could be “unmanageable” if provided to all customers. A paid subscription has been within the works for some time now, with Durov first mentioning the possibility in 2020.
Though the complete vary of Premium options remains to be unclear, it seems just like the subscription will cater to Telegram’s energy customers, type of like the way in which Twitter Blue brings additional features to the people who use the app the most. Knowledge gathered from the beta version of the app suggests it is going to value $4.99 / month and can include quicker downloads, voice-to-text messages, instruments to customise your chats, and extra
The beta additionally signifies Premium customers gained’t have advertisements in one-to-many channels, one thing Durov introduced last year. That is in keeping with Durov’s previous promise that he would give customers a strategy to flip advertisements off, although it seems such as you may need to pay to realize entry.
Durov doesn’t appear to have plans to increase advertisements past public channels, regardless of the initiative being “extra profitable” than what he initially thought. “I consider that Telegram needs to be funded primarily by its customers, not advertisers,” Durov says in his publish. “This manner our customers will at all times stay our principal precedence.” After all, this outlook most likely additionally is determined by whether or not Telegram can entice a big sufficient chunk of its more than 500 million users to purchase into Premium.