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The AfD successfully used TikTok in the campaign. In turn, in Cyprus, a 24-year-old influencer became an MEP

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Alternative for Germany is called the “TikTok party”. In the opinion of “Deutsche Welle”, the AfD effectively and strategically directed its messages to the youngest voters. This German party is not the only one that has successfully used social media. The same was done by 28-year-old Jordan Bardella from the French National Rally, as well as 24-year-old Fidias Panayiotou, an influencer from Cyprus.

Mathilde is 16 years old and comes from Germany. Even before the European elections, she was asked about the most important issue that, in her opinion, politicians should address. – The first thing that comes to my mind is, of course, environmental protection. We have the most to do in this matter and we do the least. This topic is often ignored, points out 16-year-old Mathilde from Germany.

Mathilda's peers were allowed to vote in Germany, Austria, Belgium, Greece and Malta, but not everyone has the same priorities as her. While five years ago, in the previous European elections, parties focusing on ecology were the first choice of young people, this year the trend has changed.

– Many young voters voted for the AfD and this is a big surprise in Germany, because it seemed that young people were rather progressive, that they voted for the Greens, for example, and now it turns out that young people voted largely for the extreme right – comments Wojciech Szymański, journalist from “Deutsche Welle”.

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READ ALSO: The controversial AfD politician will not be part of the party's future delegation in the European Parliament

The German Greens saw their support drop by as much as 8 percent. The AfD, almost absent from traditional media, has focused on social media. On “Deutsche Welle” you can read that “a few years ago, AfD, like no other German party, focused on young people – and it paid off. Thanks to targeted campaigns in social media – mainly on TikTok and Instagram – AfD managed to reach young people , because its messages are emotional and easy to understand.

– We were and still are of the opinion that people from the age of 16 should vote in the European elections. I remember that Bruskela never wanted it and the statement was made: “Youth is fundamentally leftist.” This has long been out of date, you cannot classify young people as right-wing or left-wing groups, says Marie-Agnes Stack-Zimmermann, the main candidate of the German Free Democratic Party in the European elections.

The French are in shock after the president's decision to dissolve the National AssemblyAnna Czerwińska/Fakty TVN

Influencer and politician like an influencer

If only young people between 18 and 29 years old took part in the Polish vote for the European Parliament, the Confederation would take first place.

The crushing victory of the National Rally in France is partly due to its young leader. 28-year-old Jordan Bardella is called the king of French TikTok.

The British “The Telegraph” even wrote: “According to analysts, Bardell's style is more reminiscent of social network influencers than of the head of a political party.”

– Youth is also not immune to the extreme right and these extreme right-wing tendencies. This is because this voice is a voice of opposition, a voice of opposition to the sacrifices that the European Union, for otherwise just reasons, forces people to make. Many of these sacrifices affect young people, comments Professor Maciej Kisilowski from the Central European University in Vienna.

The power of social media among young voters was proven by 24-year-old Fidias Panayiotou from Cyprus. The influencer who runs popular channels on YouTube and TikTok took third place in the country and entered the European Parliament as an independent candidate. His success is perceived as opposition to the entire political class.

Facts about the World TVN24 BiS

Main photo source: AfD/Party materials



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