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Tuesday, May 28, 2024

The Boring Cellphone is a nostalgic branding train by HMD and Heineken

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HMD actually needs us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are more details on Heineken’s site — which you’ll must be not less than 21 to view — however principally It’s a translucent flip cellphone with no apps, simply good retro vibes that will help you join with your mates over a chilly one.

The Boring Cellphone is outwardly actual — I do know, I used to be skeptical, too — however it is going to solely be accessible by giveaways and isn’t happening sale. It’s a restricted version run and Heineken’s web site signifies 5,000 shall be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the skin, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting through 2G, 3G, and 4G, however good luck discovering a functioning 3G network anyplace within the US.

Specs are inappropriate, although; the Boring Cellphone is a advertising and marketing stunt and, truthfully, a fairly enjoyable one. In the event you want navigation, Heineken’s promotional web site suggests that you just textual content your mates for instructions. You can also play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Call it a comeback.

The Boring Cellphone shall be accessible by social media giveaways within the UK, with different markets to comply with later within the 12 months. And in case you don’t occur to win one, you’ll be capable to obtain an app that “turns smartphones boring” beginning in June. Sign up on Heineken’s website to remain on prime of all issues Boring Cellphone.

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