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The continuing growth of eCommerce in Poland

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Since the introduction of COVID-19 pandemics measures across the globe, business owners worldwide were forced to seek alternative solutions to keep their operations afloat. Thanks to the rapid development of online services and software solutions, there was already an established playfield for everyone who wanted to switch from a traditional to digitized market approach. The fact that healthcare restrictions impacted both the business owners and consumers made it even easier to conduct local or international trade through eCommerce.

In Poland, 2020 was the year when eCommerce market value reached the figure of $26 billion with a 35 percent growth rate which is more than double compared to market analysis results the year earlier. With consumers already accustomed to online purchasing and business owners quickly adapting to new circumstances, it appears that Polish eCommerce market stats are yet to reach their peak.

The driving force of eCommerce in Poland

The main benefits of eCommerce stand as the pillars of online shopping trend growth in Poland. As Sunday retail shopping is all but impossible in physical stores, the potential loss of revenue for business owners is prevented through non-stop online access which consumers full-heartedly welcome, as well. With more than 90 percent of households enjoying broadband internet connectivity, online businesses have no trouble reaching out to potential consumers through a wide range of digital marketing options. Polish linkbuilding and other marketing services allow seamless local presence and facilitate contact with consumers through search engines and diverse digital content.

The advent of digital products intended for eCommerce gives physical store owners affordable and effective means to convert their business and continue working in a digital environment. Online shop owners can integrate diverse payment and delivery solutions which not only helps overcome the influence of social distancing measures but also offers consumers the way to easily reach products and services they need.

The chance for local eCommerce

In July 2021, the new EU VAT measures for eCommerce were imposed, changing VAT payment thresholds for goods and services originating outside the EU-member states as well as cross-border trade within the EU. This gives local business owners a chance to offer competitive prices and get a decent piece of the market share. Before the change of VAT regulations was imposed, the Polish online market, just like the majority of EU states, was under the heavy influence of AliExpress, however, with the latest taxing rules, local businesses can now compete with large supply chains and eCommerce magnates.

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Recently, American eCommerce brand Amazon started a Polish platform in hope of taking advantage of the rising eCommerce trend in this country. Although small business entities are happy to establish their presence on large international platforms, taxation regulations and better logistics support put local eCommerce platforms in a better position. With more than 26 percent market share, the Polish eCommerce platform Allegro seems like the most lucrative business decision for local store owners who wish to reach the local market.

The expansion of the Polish eCommerce market is also reflected in the physical world, mainly through the increase of warehouse space requirements. The need for more storage is experiencing notable growth, according to most recent reports there was a 70 percent growth in the warehouse take-up volume. Besides the growing needs of the automotive industry in Poland, experts agree that eCommerce is one of the most crucial elements that influence the need for more storage facilities in the country.

Strong infrastructure and the latest taxation regulations place the eCommerce market behind the wheel of both the digital and logistics sector in Poland, opening up new possibilities for business throughout the country. With local entrepreneurs now able to compete in their market and highly supportive infrastructure maintaining a strong connection with the consumers, the future of eCommerce in Poland seems bright.

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