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The end of the iconic Polish brand. After 105 years, the owner made a decision about the revolution

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End of Orbis

The legendary Hotel Company Orbis SA changes the name on Essendi Together with all other brands that belong to the group still known as Accorinvest. The Orbis brand will disappear with map after 105 years activities. In 1920, it was founded in Lviv as the Polish travel agency “Orbis” (Latin. World). The first hotels were included in it in 1951. The well -known Hotels Orbis are Victoria and Bristol, European in Warsaw, the Grand Hotel in Sopot, Kasprowy in Zakopane, Silesia in Katowice and Cracovia in the capital of Lesser Poland.

The new face of Accoinvest

Accorinvest has changed its name under the process integration and unification group's activities. Despite this French business has retained the rights to the name Orbis, as the editors of Property News found. Accorinvest purchased the brand in 2020, exactly when he started a transformation, which was to strengthen the group's position on the European market. The goal was also a deep transformation towards sustainable development. As part of the latter by 2030, Essendi wants to reduce CO2 emissions by 50 percent, and to achieve climate neutrality by 2050.

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A powerful brand

Gilles Clavié, president of Essendi, at a press conference, taking place in several European cities, including in several European cities informed about the changes, including ParisWarsaw and Munich. Essendi is a leader of hotel services in Europe. In 2024 the group obtained EUR 4 billion of revenues (+3.1 percent of the yard) and 656 million euro EBITDA (+6.1 percent yaws). The value of the Essendi portfolio has been estimated at 7.8 billion euro.

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Sources: Property news



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