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The Guardian accuses Microsoft of reputational injury after distasteful AI ballot

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Greater than three years after Microsoft gutted its news divisions and changed their work with AI and algorithmic automation, the content material generated by its methods continues to include grave errors that human involvement may, or ought to, have stopped. At present, The Guardian accused the corporate of damaging its status with a ballot labeled “insights by AI” that appeared in Microsoft Begin subsequent to a Guardian story a few girl’s demise, asking readers to vote on how she died.

The Guardian wrote that although the ballot was eliminated, the injury had already been carried out. The ballot requested readers to vote on whether or not a girl took her personal life, was murdered, or died by chance. 5-day-old feedback on the story point out readers have been upset, and a few clearly consider the story’s authors have been accountable.

The Verge obtained a screenshot of the ballot from The Guardian.

A screenshot despatched by The Guardian exhibits the ballot, which is clearly labeled “Insights by AI.”
Screenshot: The Guardian

In August, a seemingly AI-generated Microsoft Begin journey information beneficial visiting the Ottawa Food Bank in Ottawa, Canada, “on an empty abdomen.” Microsoft senior director Jeff Jones claimed the story wasn’t made with generative AI however “by a mixture of algorithmic methods with human assessment.” We reached out to Microsoft to be taught extra about this occasion.

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The Guardian says that Anna Bateson, Guardian Media Group’s chief government, wrote in a letter to Microsoft president Brad Smith that the “clearly inappropriate” AI-generated ballot had induced “vital reputational injury” to each the outlet and its journalists. She added that it outlined “the vital function {that a} robust copyright framework performs” in giving journalists the power to find out how their work is introduced. She requested that Microsoft make assurances that it’s going to search the outlet’s approval earlier than utilizing “experimental AI know-how on or alongside” its journalism and that Microsoft will all the time make it clear when it’s used AI to take action.

Replace October thirty first, 2023, 12:40PM ET: Embedded The Guardian’s letter to Microsoft.

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