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Friday, May 24, 2024

The irresistible draw of the rewatch podcast

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Hey, everyone! Good to be again, although I do miss the sunshine and sick waves (that I didn’t trip) of Hawaii. I additionally, fairly actually, ate too much tuna. It was value it. Because of Jake for masking on a very busy week.

Anyway, on to the information: Google alters its podcast search, Crooked Media varieties a union, and Disney Channel stars are again en masse for rewatch pods. 

Google is sunsetting its podcast carousel

“Podcast carousel” might sound like some technodystopian theme park trip, but it surely’s truly that featured bar of podcast episodes you get whenever you seek for a present. If you click on on episodes, they direct routinely to the Google Podcast participant. It’s a fairly intuitive performance, so it’s curious that Google has introduced it’s going to do away with the characteristic.

Podnews grabbed a screenshot of a Google notification that reads, “Google Search will cease displaying podcast carousels by February 13. In consequence, clicks and impressions in How individuals discover your present will drop to zero after that date. Contemplate downloading any historic knowledge that you just wish to maintain.”

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I do surprise if it is a sign that podcast operations at Google will start to additional focus on YouTube. Google Podcasts truly does okay — it’s the fifth-most-used podcast platform, according to a study by Cumulus and Signal Hill. However it’s far behind YouTube, which, in survey after survey, takes the top spot

Freakonomics involves YouTube

Can’t escape it! Freakonomics Radio Community has struck a take care of YouTube to deliver its exhibits to the platform. It’s the most recent conventional audio outfit to ascertain a presence on the platform. Like NPR, which set up shop on YouTube last summer, Freaknomics’ exhibits are nonetheless audio-only, featuring title cards somewhat than movies.

Even when YouTube remains to be a type of awkward format for podcasts, it continues to lure publishers with its search capabilities and viewers attain. “One of many challenges for podcasting has been discoverability, and Google and YouTube have been leaders in seek for years now,” mentioned Freakonomics common supervisor Neal Carruth in a statement. “We are able to’t wait to see this energy in search assist get our exhibits in entrance of recent audiences.”

Crooked Media has unionized

I’m truly a little bit stunned they weren’t already unionized? Although higher late than by no means. Following organizing efforts at studios like Gimlet, iHeartMedia, and Pineapple Avenue, the liberal political community has unionized with Writers Guild of America, East. (Disclosure: WGAE additionally represents the Vox Media Union, of which I’m a member). 

Citing Crooked’s current growth, together with an advert and distribution take care of SiriusXM and a hefty funding from Soros Fund Administration, workers need to discount for pay fairness and extra time laws. “As the corporate continues to develop, retain extra stakeholders, and implement giant structural adjustments, we wish to have a seat on the desk of those discussions,” the union said in a statement.

Administration at Crooked Media voluntarily acknowledged the union the identical day. Voluntary recognition is regular within the podcasting area, however there was maybe a larger expectation positioned on Crooked primarily based on its political pedigree. The community was based by former Obama staffers Jon Lovett, Jon Favreau, and Tommy Vietor, who host high liberal podcast Pod Save America. “At Crooked Media, we have now constantly supported and amplified the facility of organized labor and welcome our workers’ efforts to unionize,” the company tweeted yesterday. 

Podcast listening up 7 p.c in January amongst high publishers

The vacation hunch handed, and podcast listening is again on the rise, in accordance with knowledge from Podtrac. They reported that among the many high 20 podcast publishers, which incorporates the likes of NPR, Wondery, and The New York Instances, the variety of month-to-month listeners elevated by 7 p.c between December and January. That follows a 9 p.c decline in month-to-month listeners Podtrac beforehand reported between November and December. 

Former Disney Channel star Christy Carlson Romano will get in on the rewatch podcast craze

That is actually solely going to be of curiosity to readers born after 1990, however that features me, and I write this text. You might be possible aware of the growth in nostalgic rewatch podcasts, akin to Workplace Girls, Pod Meets World, and Pretend Medical doctors, Actual Associates with Zach and Donald, that give former TV stars a brand new probability at relevance (and a possibility to earn some advert income). It’s a confirmed method that, if uninspired, has managed to ring a bell with listeners. Christy Carlson Romano of Even Stevens and Kim Potential fame has taken be aware and is launching a slew of new rewatch shows by her podcast community.

Romano lately reentered the highlight together with her chaotic viral YouTube movies the place she hikes round LA and spills tea in episodes like “Why I Don’t Talk To Shia LaBeouf” and “How I Lost Princess Diaries To Anne Hathaway.” She then made the now-inevitable YouTube-to-podcast pivot, greatest exemplified by Emma Chamberlain and MrBallen, final fall together with her present Susceptible. The present does fine for its category, if not wonderful. However the growth into rewatch podcasts is a shrewd one — with exhibits recapping Even Stevens, Wizards of Waverly Place, and Ned’s Declassified Faculty Survival Information, Romano is upfront about playing to the nostalgia of a demo very lively in podcasting. 

That’s all for now! I’ll be again subsequent week with some candy Sizzling Pod Summit updates.

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