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The march on June 4 conquered the internet. Michał Fedorowicz from the Internet and Social Media Research Institute comments

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The march on June 4 conquered social media. – In fact, on that day, everyone who spent time in social media met with reports from the march – commented on TVN24 BiS Michał Fedorowicz from the Institute for Internet and Social Media Research. In his opinion, it cannot be bought or built, “it is something natural”.

He walked through the streets of Warsaw on Sunday – on the 34th anniversary of the first partially free elections – called by the leader of the Civic Platform Donald Tusk march “against high prices, theft and lies, for free elections and democratic, European Poland”. Organizers say half a million people attended the march.

June 4 march online

According to the data of the Polityka w Sieci profile, which was written about by the virtualmedia.pl portal, the reach of the march on June 4 in Polish social media is about 300 million. It was emphasized that “this is an undisputed record in the Polish infosphere, breaking the range of Women’s Strikes in 2020”.

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– Reach is how many network users could see the information about the march on June 4. This means that if we have 26-27 million social media users in Poland, then on that day at least 10 times users could – if they were active – see snippets from the march, posts, content, i.e. content, videos, photos, reports. In fact, on that day, everyone who spent time in social media met with reports from the march – commented on TVN24 BiS Michał Fedorowicz from the Institute for Internet and Social Media Research.

As he reminded, “the last time we saw such coverage was on February 24, 2022 Russia attacked UkraineIt was 303 million.

“We are talking about a situation that everyone is talking about on social media. Range comes from interaction. People write and create range, which is really when people write, they create range (…). If we have half a million participants of a given event (March on June 4 – ed.) and they all tweet, post, post photos on Instagram, at this point (…) the algorithm reacts unequivocally and shows these relations to our friends’ friends and followers. At this point, the network is flooded, you can’t buy it. It cannot be built, it is natural. That’s all the social media algorithms love,” Fedorowicz concluded.

Excellent results of TVN24 and TVN from June 4

TVN24 and TVN stations, belonging to the global media concern Warner Bros. Discovery, were the most watched in Poland during the march on June 4. This is according to Nielsen TV Audience Measurement data.

TVN24 and TVN TV stations broadcast the march from 11.40-15.55. At that time, TVN24 was the most watched channel, reaching 15.50 percent. audience share in the general group (viewers over the age of four). The next place was taken by the TVN station with a result of 7.51 percent.

In total, this gives more than 23 percent. market share, which means that almost every fourth TV viewer was on the march with Warner Bros. stations. discovery.

Main photo source: PAP



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