For many years, Lisa Value‘s uber-successful model Carol’s Daughter has been a holy grail for individuals with pure hair textures. After whipping up the wonder merchandise in her Brooklyn kitchen, Lisa determined to launch the model in 1993.
“I used to be pure and I knew quite a lot of naturals,” she advised InStyle in September 2021 about her model’s inception. “I knew that we weren’t the norm, however I knew we have been on the market and at first, I felt there simply wasn’t sufficient selection. What existed all had a sure look, really feel, message, scent, package deal, and so forth.”
She continued “It lacked enjoyable and whimsy. I wished my merchandise to serve a function, ship advantages, but additionally make you’re feeling fairly, odor good, and make you smile.”