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TikTok bans deepfakes of nonpublic figures and faux endorsements in rule refresh

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Because the prospect of a US TikTok ban continues to develop, the video app has refreshed its content material moderation insurance policies. The principles on what content material will be posted and promoted are largely unchanged however embody new restrictions on sharing AI deepfakes, which have turn into more and more widespread on the app in current months.

The majority of those moderation insurance policies (or “Neighborhood Pointers,” in TikTok’s parlance) is unchanged and unsurprising. There’s no graphic violence allowed, no hate speech, and no overtly sexual content material, with gradated guidelines for the latter primarily based on the topic’s age. One newly expanded part, although, covers “artificial and manipulated media” — aka AI deepfakes, which have turn into more and more widespread on the app in current months.

Beforehand, TikTok’s guidelines on deepfakes have been restricted to a single line banning content material that might “mislead customers by distorting the reality of occasions [or] trigger vital hurt to the topic of the video.” Now, the corporate says all lifelike AI generated and edited content material should be “clearly disclosed” as such, both within the video caption or as an overlaid sticker.

Deepfakes of celeb endorsements and nonpublic figures are banned

TikTok says it is not going to enable any artificial media “that comprises the likeness of any actual non-public determine” or that exhibits a public determine endorsing a product or violating the app’s different insurance policies (i.e., its prohibitions on hate speech). The corporate defines public figures as anybody 18 years of age or older with “a major public function, reminiscent of a authorities official, politician, enterprise chief, or movie star.”

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AI-generated content material has elevated in reputation on TikTok, thanks largely to the broader availability of AI voice cloning tools that make it simple to imitate somebody’s voice. These instruments have created new subgenres of content material, typically centered on inserting public figures like President Joe Biden and former President Donald Trump in sudden eventualities, like transposing the presidents’ personalities into arguments about on-line gaming or Dungeons & Dragons, for instance.

Different use {cases} are extra dangerous. Many AI fakes present these similar figures reading transphobic or homophobic statements and have generally been confused for actual footage. TikTok’s prohibition on deepfake endorsements, in the meantime, looks as if a response to a selected video that used AI to fake Joe Rogan promoting a “libido booster for males.” Such movies have additionally unfold on apps like Twitter and Instagram.

The replace to TikTok’s insurance policies comes at a time of accelerating political stress for guardian firm ByteDance, as Western governments categorical concern over the app’s assortment of personal information and its potential to sway public opinion. The US authorities has reportedly threatened a public ban on TikTok if proprietor ByteDance doesn’t promote its stake, whereas the app has already been banned on government devices within the US, UK, New Zealand, and Canada.

TikTok doesn’t deal with these threats to its enterprise straight with these up to date insurance policies however notes that it desires to supply “far more transparency about our guidelines and the way we implement them.” The corporate can also be publishing a listing of eight “Neighborhood Ideas” that it says “form our day-to-day work and information how we strategy troublesome enforcement selections.” Notably, the primary two rules are “stop hurt” and “allow free expression.”

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