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TikTok is testing hour-long movies

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TikTok is experimenting with 60-minute video uploads, the corporate confirmed to TechCrunch. The function is offered solely to sure customers, with no speedy plans to broaden extensively.

The corporate has regularly bumped up the size of movies: in January, it gave some creators entry to 30-minute clips, and as of now, customers can add content material so long as 10 minutes lengthy. Content material creators who promote subscriptions even have entry to 20-minute-long uploads.

TikTok’s arrival kicked off an period of shortform vertical video content material, however nowadays, the platform has been leaning into longer, extra YouTube-like materials. Earlier this 12 months, some TikTok creators received notifications that their content would get a “boost” in the event that they shared horizontal clips as an alternative of vertical. The platform’s monetization program now requires that creators share movies longer than a minute with a purpose to qualify.

The explosive reputation of TikTok prompted numerous different corporations — from Meta and YouTube to even LinkedIn — so as to add shortform video feeds to their platforms. However as everybody else tries to recreate the attraction of the For You web page, TikTok is doubling down on longform content material and livestreaming, codecs extra strongly related to YouTube or Twitch. TikTok commonly hosts livestreamed occasions, together with a music competition last year, because it pushes past bite-sized content material.

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