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“Trump is a brand. Americans think: he is like this, he is allowed more.”

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“Trump is a brand. Americans think: he is like this, he is allowed more.”

Photo: EPA/CAROLINE BREHMAN

– Old-style politics is a thing of the past, what counts today is emotions. If Donald Trump were a classic politician, his career would have ended in 2015. He had already made so many controversial statements that, according to all rules of politics, he should never return to it. And it comes back because Trump is a brand, a kind of brand. For Americans, he may be a bit crazy, but people have become attached to him and his antics are not taken seriously. Americans think: he is like that, he can do more, says Dr. Maciej Turek, American studies and political scientist from the Department of American Studies at the Jagiellonian University.



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