TVN channel with the largest TV audience in the country. The station obtained the highest share of 10.5% in the group of the five largest broadcasters. TVN24 and “Fakty” TVN also achieved excellent viewership results in November. The TVN24 news station, owned by TVN Discovery Group, reached 3.2 percent in the 16-49 commercial group last month. Among the programs on the TVN channel, “Fakty” was the most watched program. TVN Group Discovery was the market leader in November.
In the fall TVN season, the Discovery Group strengthens its position month by month, gaining an increasing total market share in the commercial group. In November, it was close to 27%, which makes the company the undisputed market leader. For comparison, in October it was 26.4% and in September 25.8%.
TVN channels Discovery Group in November
TVN24 is the most-watched news station in the country (market share was 3.2%). In turn, among the programs on the TVN channel, they were the most-watched program “Facts” of TVN. The news website was watched by an average of over 2.7 million viewers, which gave the station 21.2 percent. participation in the commercial group 16-49.
Last month, the TVN channel gathered the largest TV audience in the country, obtaining the highest share of 10.5%. in the BIG5 station group. The station once again achieved an increase in results compared to the previous year – after its share in October increased by 4% year on year, in November the scale of growth was even higher and amounted to over 7%.
Not without significance for the TVN channel’s results for the entire month, it was excellent viewership of weekend broadcasts of the Ski Jumping World Cup. The Saturday competitions were the most popular among viewers. TVN’s share was then 24.44%. (November 20) and 20.34 percent. (November 27).
TVN Style was the most popular lifestyle channel (share: 0.67%), while TVN Turbo leads the way in the category of physical channels (share: 1.05%) and has the best November ever in the group of all viewers over 4 years of age. life, similar to TVN Fabuła in the commercial group (share: 0.54%). In turn, the results of TVN7 once again confirmed that the channel permanently entered the top five largest TV stations in Poland, reaching a 4.6% share in November.
– I must admit that November this year turned out to be extremely hot. The audience was warmed up by the finals of our flagship entertainment – “Top Model” and “Mam talent”. Subsequent editions of these programs proved their strength by gathering millions of viewers in front of TV sets. We are happy not only with these results, but also with the awareness that thanks to them many talented people will start their careers in the world of modeling or entertainment. Today, on the world’s catwalks of fashion designers, you can admire our participants from as many as ten editions of the “Top Model”. This hot TV fall does not end with November. We are, of course, extending it with sports coverage from the Ski Jumping World Cup, and there are more tournaments ahead of us, which will provide a lot of excitement – says Edward Miszczak, TVN Program Director.
In November, as many as nine channels from the TVN portfolio. Discovery Group achieved better results than a year ago. These were TVN, TTV, TVN Turbo, Discovery, TVN Style, TVN Fabuła, TLC, DTX and Animal Planet.
Data from Nielsen Television Audience Measurement.
Main photo source: TVN24