TVN24 and “Fakty” TVN with excellent viewership results for August and the first eight months of 2021. According to the research of Nielsen Television Audience Measurement, the TVN24 news station, belonging to the Discovery group, achieved 5.5 percent market share in August and 3.2 percent in the commercial group 16-49. The most-watched news program in the country remains “Fakty” TVN, which in August attracted an average of 22.4 percent. general audience.
TVN24 and “Facts” of TVN remain market leaders in their respective groups. In August, TVN24 was the most watched news channel in the country, reaching 5.48 percent. audience (over 4 years old category).
The following places were taken by TVP Info (4.08%), Polsat News (1.96%) and TVN24 BiS with 0.52%. However, it should be remembered that TVP Info is a terrestrial television with 99.5% coverage, and TVN24 reaches approx. 60%. households.
In the 16-49 age group, which is the most important for advertisers, TVN24 also maintains its leading position, reaching 3.18 percent. market. The next ones were TVP Info (1.77%) and Polsat News (1.68%). Telewizja TVN24 BiS in this age group achieved the result of 0.37%.
“Fakty” TVN is the most-watched news program
In August 2021, “Fakty” TVN maintained its leading position among daily news programs. The average daily market share of “Fakt” was 22.4%. in the general category 4+. This result includes both TVN, TVN24 BiS and watching the same day with a time shift (VOSDAL). “Wiadomości” TVP (TVP1 and TVP Info) came second with the result of 20.1 percent. The list is closed by Polsat’s “Events” with the result of 15.8 percent.
According to the data of Nielsen TV Audience Measurement, in August TVN was watched by 2,299,467 people on average. TVP “News” attracted on average 2,188,203 people, and Polsat’s “Events” – 1,569,287.
In the commercial group (aged 16-49), TVN’s “Fakty” in August averaged 22.7 percent. market, with 11.4 percent. the share of “Wiadomości” TVP and 17 percent. Polsat’s “Events”. As for the average viewership (AMR) in this age group, “Fakty” attracted an average of 749,685 people, Polsat’s “Events” – 544,791 people, and TVP’s “Wiadomości” – 403,145 people.
Data from Nielsen Television Audience Measurement.
Nielsen Television Audience Measurement
Main photo source: TVN24