TVN24 and “Fakty” TVN with excellent viewership results for July and the first seven months of 2021. According to the research of Nielsen Television Audience Measurment, the station, belonging to the Discovery group, reached 5.39 percent in July. market share and 3.11 percent. in the commercial group 16-49. The “Facts” remains the most watched news program in the country, attracting an average of 21.7 percent in July. general audience.
TVN24 and “Facts” of TVN remain market leaders in their respective groups. In July, TVN24 was the most watched news channel in the country, reaching 5.39 percent. audience (over 4 years old category).
The following places were taken by TVP Info (4.06%), Polsat News (2.0%) and TVN24 BiS with the result – 0.45%. However, it should be remembered that TVP Info is a terrestrial television with 99.5 percent. coverage, and TVN24 reaches approx. 60 percent. households.
In the 16-49 age group, which is the most important for advertisers, TVN24 also maintains its leading position, reaching 3.11 percent. market. The next ones were TVP Info (1.78%) and Polsat News (1.76%). TVN24 BiS in this age group achieved the result of 0.3%.
“Fakty” TVN is the most-watched news program
In July 2021, “Fakty” TVN maintained its leading position among daily news programs. The average daily market share of “Fakt” was 21.7 percent. in the general category 4+. This result includes both TVN, TVN24 BiS and watching the same day with a time shift (VODSAL). “Wiadomości” TVP (TVP1 and TVP Info) came second with the result of 19.8 percent. The list is closed by Polsat’s “Events” with the result of 15.4 percent.
According to the data of Nielsen TV Audience Measurment, in July, on average, TVN’s “Fakty” was watched by 2 032 177 people. TVP “News” attracted on average 1,941,195 people, and Polsat’s “Events” – 1,406,677 people.
In the commercial group (16-49) “Fakty” TVN in July averaged 23 percent. market, with 11.6 percent. the share of “Wiadomości” TVP and 16.9 percent. Polsat’s “Events”. As for the average viewership (AMR) in this age group, “Fakty” attracted an average of 694,218 people, Polsat’s “Events” 489,579 people, and TVP’s “Wiadomości” – 366,534 people.
Data from Nielsen Television Audience Measurement.
Nielsen Television Audience Measurement