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Saturday, February 24, 2024

Twitter Blue head Esther Crawford is out at Twitter

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Twitter product supervisor Esther Crawford now not has a job on the firm following yet one more wave of layoffs, as first reported by Platformer’s Zoë Schiffer. Crawford headed up varied tasks at Twitter, together with the corporate’s Blue with verification subscription in addition to Twitter’s forthcoming funds platform.

Alex Heath of The Verge confirmed Crawford and many of the remaining product crew have been laid off this weekend, resulting in hypothesis that Twitter’s proprietor Elon Musk could also be about to put in a brand new regime on the firm.

In a recent interview, Musk stated, “I have to stabilize the group and simply make sure that it’s in a financially wholesome place in that the product roadmap is clearly laid out” earlier than guessing that “earlier than the tip of the yr” could be a very good time to discover a alternative for himself as Twitter CEO.

Throughout her time at Twitter, Crawford emerged as certainly one of Twitter’s most distinguished product managers below Elon Musk’s management, and notably tweeted a picture of herself on the ground of Twitter’s workplace in a sleeping bag and eye masks. “When your crew is pushing around the clock to make deadlines typically you #SleepWhereYouWork,” the tweet reads.

Crawford “started angling for an even bigger function” shortly after Musk’s takeover, as documented in this inside look at Twitter from Schiffer, Casey Newton, and Alex Heath. She additionally commented on Musk’s huge layoffs that halved the company’s workforce final yr, and on the time wrote on Slack that “drastic cuts have been going to be required to outlive, irrespective of who owned the corporate.”

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Replace 3:53PM ET: Added extra data on this weekend’s layoffs.





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