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Twitter is now listed as ‘X’ within the iOS App Retailer

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Twitter, which is rebranding as X, is now listed as X within the iOS App Retailer, suggesting the app acquired particular remedy from Apple to permit a single-character title. The renaming was briefly hindered by a rule forbidding single-character app names inside the App Retailer — the precise app title on iPhones and iPads already confirmed up as X.

The exception could possibly be an indication Apple desires to maintain the hatchet buried with X proprietor Elon Musk. Late final 12 months, the then-CEO of Twitter accused Apple of threatening to remove the Twitter app from the store. After assembly with Apple CEO Tim {Cook}, Musk later said it was a easy “misunderstanding.”

Alongside the X rebranding, the corporate additionally updated its tagline within the retailer, from “it’s what’s occurring” to “blaze your glory!” — a phrase that Musk tweeted (er, sorry, posted) this morning.

Twitter is now merely “X” within the iOS App Retailer.
Screenshot: Wes Davis / The Verge

Twitter has been clumsily transitioning to X for concerning the final week. The social community’s new “interim” brand, which was tweeted at Musk by a Twitter person and appears suspiciously like a Unicode symbol, was added to the site after Musk tweeted about it a number of instances the day earlier than. The image feels slightly extra everlasting now as the corporate has jammed an obnoxious brightly-lit version of it on high of its headquarters in San Francisco.

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The previous official account of Twitter on the community additionally switched to simply @X after the handle was taken from a person who’d had it since 2007. However the firm nonetheless has some floor to cowl earlier than the transition is full. The Twitter.com area title nonetheless doesn’t redirect to X.com (it’s presently the opposite method round), Twitter Blue continues to be Twitter Blue, and the corporate’s help web page continues to be awful with references to “Twitter.”

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