After Taylor Swift posted a link on Instagram to the online US voter registration system, traffic there increased to “an average of 13,000 users every 30 minutes.”
Swift added this post to her Instagram Story on September 19. This year’s National Voter Registration Day was held on this day in the United States. This holiday has been celebrated since 2012 and is intended to draw society’s attention to the importance of voting. Many celebrities then encourage you to participate elections. In Taylor’s case, her fan base is massive, with over 272 million followers on Instagram.
“Have you registered to vote yet? I was happy to see so many of you at my recent concerts in USA. I heard you raise your voice and I know how powerful it is. Make sure you’re ready to use it in this year’s elections. Register to vote in less than two minutes,” wrote the singer. And she published a link to the Vote.org website, where registration takes place.
Election registration system under siege by Taylor Swift fans
A few hours after the post was published, Nick Morrow, the site’s head of communications, announced that thanks to Swift’s post, their site had “an average of 13,000 users every 30 minutes.” “It must be admitted that her reputation as a genius is well deserved,” Morrow wrote on X (formerly Twitter).
“It is especially important that young voters understand that they have the power to shape their future. By next year’s election (November 5, 2024 – ed.), eight million young people will have joined the ranks of voters,” Andrea Hailey, director general, said in a statement quoted by the Independent Vote.org.
The daily reminds that Swift, who at the beginning of her career avoided publicly discussing political topics, encouraged people to vote for the first time in 2018. Then she openly supported the Democratic Party. As she explained three years later in an interview with Vanity Fair, she was “forced by the presidency to break the political silence.” Donald Trump“I am proud that I overcame fear and doubt to support the leaders who can lead us out of this heartbreaking moment in history,” the now 33-year-old star explained.
Main photo source: PAP/EPA/SARAH YENESEL